{"id":1538,"date":"2023-04-20T11:52:38","date_gmt":"2023-04-20T11:52:38","guid":{"rendered":"https:\/\/www.qoruz.com\/blog\/?p=1538"},"modified":"2023-04-26T06:26:02","modified_gmt":"2023-04-26T06:26:02","slug":"what-are-the-pros-and-cons-of-in-house-team-running-an-influencer-campaign-for-d2c-brands","status":"publish","type":"post","link":"https:\/\/qoruz.com\/blog\/what-are-the-pros-and-cons-of-in-house-team-running-an-influencer-campaign-for-d2c-brands\/","title":{"rendered":"What are the pros and cons of In-house team running an influencer campaign for D2C brands?"},"content":{"rendered":"\n<p>Most D2C brands are trying their hands on influencer marketing as it drives sales and creates brand awareness.<\/p>\n\n\n\n<p>But D2C brands new to influencer marketing who want to try it for the first time get overwhelmed by the complicated process and hefty agency fee.<\/p>\n\n\n\n<p>But the truth is, \u201cit is not necessary to assign an agency to run an influencer campaign for your&nbsp; brand\u201d<\/p>\n\n\n\n<p>There are ways to run an influencer campaign in-house without the help of an agency and facing unnecessary complications.<\/p>\n\n\n\n<p>Let\u2019s discuss the ways to run an influencer campaign in-house and the pros and cons in detail so that you can choose the best way suited for your D2C brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The options of running an influencer campaign in-house<\/h2>\n\n\n\n<p>D2C brands lack time and bandwidth, and running influencer marketing campaigns manually without expertise will take a lot of it.<\/p>\n\n\n\n<p>That is why it is better to use one of the options to combat the problem.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introducing an influencer marketing platform to your existing team&nbsp;<\/li>\n\n\n\n<li>Hiring an influencer marketing manager&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Both options are viable for running an influencer marketing campaign in-house, but choosing one completely depends on your brand\u2019s requirements.<\/p>\n\n\n\n<p>If you are trying influencer marketing for the first time, it is better to introduce an influencer marketing platform to your existing team.<\/p>\n\n\n\n<p>But if your brand is growing, you can consider both options because the influencer marketing platform amps up the influencer campaign efforts many folds.&nbsp;<\/p>\n\n\n\n<p>Paired with an influencer marketing manager, the campaign can drive phenomenal results for your brand. Both in terms of sales and brand awareness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the pros and cons of running an influencer campaign in-house?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The Pros<\/h3>\n\n\n\n<p><strong><em>More control<\/em><\/strong><\/p>\n\n\n\n<p>By running the campaign in-house, the brand has greater control over the messaging, creative direction, and overall strategy.<\/p>\n\n\n\n<p><strong><em>Cost savings<\/em><\/strong><\/p>\n\n\n\n<p>Hiring influencers directly can be more cost-effective than working with an agency or intermediary, especially for smaller campaigns.<\/p>\n\n\n\n<p><strong><em>Stronger relationships<\/em><\/strong><\/p>\n\n\n\n<p>Working directly with influencers can help build stronger, more authentic relationships, leading to more impactful and successful campaigns.<\/p>\n\n\n\n<p><strong><em>Better targeting<\/em><\/strong><\/p>\n\n\n\n<p>In-house teams may better understand their brand&#8217;s target audience and can more effectively identify influencers who resonate with that audience.<\/p>\n\n\n\n<p><strong><em>Long-term benefits<\/em><\/strong><\/p>\n\n\n\n<p>By building relationships with influencers over time, brands can create a more sustainable and ongoing influencer marketing program that delivers consistent results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The cons&nbsp;<\/h2>\n\n\n\n<p><strong><em>Limited expertise<\/em><\/strong><\/p>\n\n\n\n<p>In-house teams may not have the same level of expertise as a dedicated influencer marketing agency.<\/p>\n\n\n\n<p><strong><em>Limited network<\/em><\/strong><\/p>\n\n\n\n<p>In-house teams may have a smaller network of influencers to work with, which could lead to a longer turnaround time with influencers.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Running influencer campaign in-house<\/strong><\/td><td><strong>Outsourcing influencer campaign<\/strong><\/td><\/tr><tr><td>More control on the whole process and strategy<\/td><td>Less control as the agency is handling the campaign<\/td><\/tr><tr><td>Better targetting as the in-house team understands the T.G better&nbsp;<\/td><td>Poor targeting as the agency is running a campaign for multiple brands and don\u2019t concentrate on every brand\u2019s marketing needs.<\/td><\/tr><tr><td>Long-term benefits as you build relationships with influencers.<\/td><td>Short term benefits as you don&#8217;t build a relationship with the influencer as the agency deals with them.<\/td><\/tr><tr><td>Cost saving as you don&#8217;t pay hefty agency fees.<\/td><td>Not cost-saving as agencies cost more money.<\/td><\/tr><tr><td>Better influencer choice as you choose influencers based on your brand\u2019s specific niche.<\/td><td>Influencer choice is based on existing influencer networks instead of the brand\u2019s niche.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The cons of running an influencer campaign in-house can be combatted using Qoruz, an easy-to-use influencer marketing platform. Which takes care of all your marketing needs and easily becomes a part of your existing marketing team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most D2C brands are trying their hands on influencer marketing as it drives sales and creates brand awareness. But D2C brands new to influencer marketing who want to try it&#8230;<\/p>\n","protected":false},"author":13,"featured_media":1025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inside-qoruz","article","has-background","has-excerpt","has-avatar","has-author","has-date","has-comment-count","has-category-meta","has-read-more","has-post-media","thumbnail-"],"_links":{"self":[{"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/posts\/1538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/comments?post=1538"}],"version-history":[{"count":1,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/posts\/1538\/revisions"}],"predecessor-version":[{"id":1539,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/posts\/1538\/revisions\/1539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/media\/1025"}],"wp:attachment":[{"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/media?parent=1538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/categories?post=1538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/tags?post=1538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}