{"id":1562,"date":"2023-04-26T06:07:06","date_gmt":"2023-04-26T06:07:06","guid":{"rendered":"https:\/\/www.qoruz.com\/blog\/?p=1562"},"modified":"2024-09-11T15:55:53","modified_gmt":"2024-09-11T10:25:53","slug":"tracking-influencer-campaigns-just-like-google-and-facebook-ads","status":"publish","type":"post","link":"https:\/\/qoruz.com\/blog\/tracking-influencer-campaigns-just-like-google-and-facebook-ads\/","title":{"rendered":"Tracking influencer campaigns just like Google and Facebook ads"},"content":{"rendered":"\r\n<p>Are you tired of figuring out how to measure the success of your influencer campaigns? Do you wish there was a way to track your influencer marketing efforts just like you do your Facebook and Google ads?\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Well, the good news is that it&#8217;s now possible to easily track the results of your influencer campaigns just like you would with any other paid advertising efforts.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>We&#8217;ll explore how to track the performance of your influencer campaigns and gain valuable insights into their effectiveness.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Whether you&#8217;re just getting started with influencer marketing or an experienced pro, take advantage of this guide to easily track your influencer campaigns. Let&#8217;s dive in!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>The Most Common KPIs in a Marketing Campaign\u00a0<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Let&#8217;s start with the basics. Measuring your marketing campaigns is mandatory.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Else, how do you measure your marketing efforts?<\/p>\r\n\r\n\r\n\r\n<p>Regardless of any kind of digital platform you take up for marketing, here are the common KPIs\u00a0 you need to know:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Social Media:\u00a0\u00a0<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Reach: The number of people who have seen a post or ad on social media\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Engagement: The number of likes, comments, and shares on a post or ad\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Conversion rate: The percentage of the desired action taken (such as making a purchase) after seeing a post or ad on social media<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Paid Advertising:\u00a0\u00a0<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Cost per click (CPC): The cost of an ad per click\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Cost per acquisition (CPA): The cost of acquiring a customer through an ad\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Return on investment (ROI): The revenue generated from a campaign compared to the cost of the campaign<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>How Marketers Track the KPIs in Google &amp; FB Ads Campaign<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Marketers usually track the <a href=\"https:\/\/www.qlik.com\/us\/kpi\" target=\"_blank\" rel=\"noopener\">key performance indicators (KPIs)<\/a> for their Google and Facebook ad campaigns using the following two:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\"><strong>Google Analytics<\/strong>:\u00a0<\/a><\/h3>\r\n\r\n\r\n\r\n<p>This is a free tool provided by Google that allows marketers to track a wide range of metrics, including website traffic, conversions, and revenue.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"603\" class=\"wp-image-1567\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-4.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/ads.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Ads Manager:\u00a0<\/a><\/h3>\r\n\r\n\r\n\r\n<p>This is a platform for creating, managing, and analyzing online advertising campaigns that use Google&#8217;s advertising network.\u00a0 Google Ads uses a pay-per-click (PPC) pricing model, which means businesses are charged each time a user clicks on one of their ads.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"747\" class=\"wp-image-1566\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-3.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/en-gb.facebook.com\/business\/tools\/ads-manager\" target=\"_blank\" rel=\"noopener\"><strong>Facebook Ads Manager<\/strong>:\u00a0<\/a><\/h3>\r\n\r\n\r\n\r\n<p>This is a tool provided by Facebook that allows marketers to track the performance of their ad campaigns on the platform. It provides detailed metrics on reach, engagement, and conversions.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"743\" class=\"wp-image-1565\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-2.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>The above are the most common tools every marketer, even wanna-be&#8217;s, would know.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Challenges When Tracking the KPIs in Influencer Campaign<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>The following are the key KPIs to consider when conducting an influencer campaign:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Engagement: Likes, Comments, views\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Engagement rate<\/li>\r\n\r\n\r\n\r\n<li>Cost per engagement\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Cost per view\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Conversion &amp; sales<\/li>\r\n\r\n\r\n\r\n<li>Traffic to your website\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>The KPIs mentioned above must have taken your long hours after every campaign goes live.<\/p>\r\n\r\n\r\n\r\n<p>How does it feel like, investing most of your time switching spreadsheets, copy-pasting numbers, and trying to figure out how the campaign performed?<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"959\" class=\"wp-image-1569\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-6.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Frustrating, isn\u2019t it?<\/h3>\r\n\r\n\r\n\r\n<p>Let&#8217;s take a look at the manual way of an influencer marketing campaign to understand the pain behind it:<\/p>\r\n\r\n\r\n\r\n<p>Most times, you add a <a href=\"https:\/\/ga-dev-tools.google\/campaign-url-builder\/\" target=\"_blank\" rel=\"noopener\">UTM code<\/a> to your campaign and track the traffic you&#8217;ve been receiving after the campaign.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>These UTM codes you must have customized based on the social media channels (traffic source), campaign, content, and the influencer name (if it&#8217;s multiple influencer campaigns.)\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>Or <\/strong>Calculate the engagement rate of each influencer by dividing the number of impressions by their total followers.<\/p>\r\n\r\n\r\n\r\n<p><strong>Or <\/strong>Take the average engagement rate for all of your influencers and compare it to industry benchmarks (again, an uncertain number).<\/p>\r\n\r\n\r\n\r\n<p><strong>Or<\/strong> there must have been a Discount code given to the influencer and track the ROI based on the completed purchases using the coupon codes.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Ever felt how easy it would have been to have all of this automated and, within a few clicks, to fetch the report?<\/p>\r\n\r\n\r\n\r\n<p>And you don&#8217;t have to borrow extra hours from your next day to create reports or keep track of increasing or decreasing engagement.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>An Influencer Marketing Platform Does Just That.\u00a0<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Here&#8217;s a sneak peek of how an influencer marketing platform like <a href=\"https:\/\/qoruz.com\/\">Qoruz<\/a> would make your life easier by generating campaign reports with accurate data:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"324\" class=\"wp-image-1563\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Source: <a href=\"https:\/\/qoruz.com\/\">Qoruz<\/a><\/p>\r\n\r\n\r\n\r\n<p>As easy as that. Once onboarded on an influencer marketing platform, you have all the data you need to figure out how your campaign performed.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Look at the screenshot below; this report shows every detail you need about your campaign.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"541\" class=\"wp-image-1564\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-1.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"631\" class=\"wp-image-1571\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-8.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Here are the metrics you get to track easily using an influencer marketing platform:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Influencers that went live<\/li>\r\n\r\n\r\n\r\n<li>Numbers of videos that went live<\/li>\r\n\r\n\r\n\r\n<li>Video insights (daily views and historical views)<\/li>\r\n\r\n\r\n\r\n<li>Budget spent\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Each influencer budget spend, deliverables, engagement data, CPE, CPV, and their posts<\/li>\r\n\r\n\r\n\r\n<li>Organic reach<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"519\" class=\"wp-image-1568\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-5.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Source: <a href=\"https:\/\/qoruz.com\/\">Qoruz<\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Influencer Campaign Tracker Templates<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Here is a template you can use to track KPIs for your influencer campaign:\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Text Template 1:\u00a0<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Influencer name:\u00a0<\/p>\r\n\r\n\r\n\r\n<p>KPI:\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Metric:\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Date range:\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Reach:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Number of followers:\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Number of likes and comments:\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Number of impressions:\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Engagement:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Number of likes:\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Number of comments:\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Number of shares:\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Conversion rate:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Number of conversions:\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Number of clicks:\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Cost per acquisition (CPA):\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Total cost of campaign:\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Number of customers acquired:<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>PPT Tracker Template 2:<\/strong><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"512\" class=\"wp-image-1570\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-7.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>You can download the presentation <a href=\"https:\/\/docs.google.com\/presentation\/d\/19M1_9juUsoe1OLYDduHz9lYeEGPexot9\/edit?usp=sharing&amp;ouid=113949329067555024076&amp;rtpof=true&amp;sd=true\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Excel Tracker Template 3:<\/strong><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"639\" class=\"wp-image-1572\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-9.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>You can download the excel sheet <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1phEwV5Ons42ILVNGWI1_jdVidAFo_jJzb3TrXFpWl24\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Takeaway<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>It is important to track and measure the success of these campaigns to optimize future efforts and make informed decisions about marketing strategies.<\/p>\r\n\r\n\r\n\r\n<p>Hoping the article and templates help you save time while preparing your influencer marketing campaigns.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Let us know in the comments below any of the best hacks you do when preparing your reports.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Are you tired of figuring out how to measure the success of your influencer campaigns? Do you wish there was a way to track your influencer marketing efforts just like&#8230;<\/p>\n","protected":false},"author":13,"featured_media":1052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inside-qoruz","article","has-background","has-excerpt","has-avatar","has-author","has-date","has-comment-count","has-category-meta","has-read-more","has-post-media","thumbnail-"],"_links":{"self":[{"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/posts\/1562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/comments?post=1562"}],"version-history":[{"count":3,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/posts\/1562\/revisions"}],"predecessor-version":[{"id":1949,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/posts\/1562\/revisions\/1949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/media\/1052"}],"wp:attachment":[{"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/media?parent=1562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/categories?post=1562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/tags?post=1562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}