{"id":1603,"date":"2023-04-26T06:56:01","date_gmt":"2023-04-26T06:56:01","guid":{"rendered":"https:\/\/www.qoruz.com\/blog\/?p=1603"},"modified":"2023-04-26T06:56:02","modified_gmt":"2023-04-26T06:56:02","slug":"how-d2c-brands-can-use-influencer-marketing-to-accelerate-growth","status":"publish","type":"post","link":"https:\/\/qoruz.com\/blog\/how-d2c-brands-can-use-influencer-marketing-to-accelerate-growth\/","title":{"rendered":"How D2C Brands Can Use Influencer Marketing to Accelerate Growth"},"content":{"rendered":"\n<p>Are you still on the fence about trying influencer marketing for your D2C brand?&nbsp;<\/p>\n\n\n\n<p>Well, you&#8217;re not alone.&nbsp;<\/p>\n\n\n\n<p>Many companies are still uncertain about the true value of influencer marketing and whether it&#8217;s worth the investment.&nbsp;<\/p>\n\n\n\n<p>82% of D2C brands use influencer marketing as a part of their overall marketing strategy.&nbsp;<\/p>\n\n\n\n<p>The <a href=\"https:\/\/inca-global.com\/blog\/india-influencer-marketing-report-2022-influencing-the-future\/#:~:text=The%20India%20influencer%20marketing%20industry,2800%20crores%20market%20by%202026.\" target=\"_blank\" rel=\"noopener\">India influencer marketing industry<\/a> is currently valued at INR 1275 crores and will grow at a CAGR of 25% for the next 5 years. India alone will be an <strong><em>INR 2800 crores market by 2026<\/em><\/strong>.<\/p>\n\n\n\n<p><strong>STATISTICS DON\u2019T LIE.&nbsp;<\/strong><\/p>\n\n\n\n<p>But why are so many D2C brands turning to influencer marketing? Let\u2019s figure it out.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top D2C Brands Endorsing Influencer Marketing<\/h2>\n\n\n\n<p>There&#8217;s no shortage of examples regarding D2C brands endorsing influencer campaigns.&nbsp;<\/p>\n\n\n\n<p>From beauty and makeup to sustainable living, D2C brands across various industries are turning to influencer marketing to promote their products and reach their target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>MyGlamm<\/strong><\/h3>\n\n\n\n<p>MyGlamm is a beauty and makeup brand that has collaborated with several popular Indian influencers to promote its products.&nbsp;<\/p>\n\n\n\n<p>MyGlamm leveraged the personal experiences and expertise of celebrities like Sharddha Kapoor and several other influencers to promote their <strong><em>#MyGlamm<\/em><\/strong> campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1013\" height=\"747\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-37.png\" alt=\"\" class=\"wp-image-1610\"\/><\/figure>\n\n\n\n<p><strong><em>The result? Increased brand awareness and a spike in sales.<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Myntra<\/strong><\/h3>\n\n\n\n<p>Myntra, an Indian D2C ecommerce platform for fashion and lifestyle products, has been making waves with its influencer campaigns.<\/p>\n\n\n\n<p>In 2022, Myntra collaborated with over <strong><em>2500 influencers to reach 250 million people<\/em><\/strong> for their End of Reason Sale (EORS).&nbsp;<\/p>\n\n\n\n<p>They partnered with many famous Indian celebrities such as Virat Kohli, Anushka Sharma, Kiara Advani, Hrithik Roshan, and Siddhant Chaturvedi to promote their sale in a relatable and authentic way.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Licious&nbsp;<\/strong><\/h3>\n\n\n\n<p>Licious is a D2C brand operating in a&nbsp; farm-to-fork model.&nbsp;<\/p>\n\n\n\n<p>Licious is known for working with multiple influencers like food bloggers and chefs.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"391\" height=\"381\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-33.png\" alt=\"\" class=\"wp-image-1606\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"376\" height=\"377\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-34.png\" alt=\"\" class=\"wp-image-1607\"\/><\/figure>\n\n\n\n<p>To make heads turn, Licious collaborated with celebrities like Sunil Kapoor and NTR for their marketing campaigns.&nbsp;<\/p>\n\n\n\n<p>Licious took a smart step by working with NTR after his successful release of RRR, knowing the actor could effectively <strong>influence his audience<\/strong>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stats to Blow Your Mind<\/h2>\n\n\n\n<p>It\u2019s going to be percentages and numbers for now; hang on! It\u2019s worth it.&nbsp;<\/p>\n\n\n\n<p>As mentioned before, statistics don\u2019t lie. Have a look at the numbers supporting influencer marketing\u2019s results for D2C brands.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marketing Budget Spend<\/strong><\/h3>\n\n\n\n<p><em>Among the entire marketing budget allocation, 17% of Marketers spend over half a percentage on influencer marketing.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-32.png\" alt=\"\" class=\"wp-image-1605\"\/><\/figure>\n\n\n\n<p><em>Source: <\/em><a href=\"https:\/\/www.oberlo.in\/statistics\/how-much-do-brands-spend-on-influencer-marketing\" target=\"_blank\" rel=\"noopener\"><em>Oberlo<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>ROI from Influencer Marketing&nbsp;<\/strong><\/h3>\n\n\n\n<p><em>89% of marketers say the ROI of influencer marketing is high compared to other marketing channels.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-31.png\" alt=\"\" class=\"wp-image-1604\"\/><\/figure>\n\n\n\n<p><em>Source: <\/em><a href=\"http:\/\/mediakix.com\/influencer-marketing-roi\/\" target=\"_blank\" rel=\"noopener\"><em>MediaKix<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Influencer Marketing Spend&nbsp;<\/strong><\/h3>\n\n\n\n<p>The survey conducted among marketing agencies and brands globally in 2022,<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>39% invested 10-20% of their marketing budget&nbsp;<\/em><\/li>\n\n\n\n<li><em>5% invested more than 40% of their marketing budget&nbsp;<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-35.png\" alt=\"\" class=\"wp-image-1608\"\/><\/figure>\n\n\n\n<p><em>Source: <\/em><a href=\"https:\/\/www.statista.com\/statistics\/268641\/share-of-marketing-budgets-spent-on-digital-worldwide\/\" target=\"_blank\" rel=\"noopener\"><em>Statista<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Business Categories on Influencer Marketing<\/strong><\/h3>\n\n\n\n<p><em>The top 4 categories contribute 70% of their efforts in influencer marketing.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-38.png\" alt=\"\" class=\"wp-image-1611\"\/><\/figure>\n\n\n\n<p><em>Source: <\/em><a href=\"https:\/\/www.exchange4media.com\/marketing-news\/influencer-marketing-industry-to-grow-at-cagr-of-25-for-next-5-years-inca-e4m-report-123995.html#:~:text=According%20to%20the%20INCA%2De4m,dollar%20market%20in%20India%20alone.\" target=\"_blank\" rel=\"noopener\"><em>INCA<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consumer Buying Decision<\/strong><\/h3>\n\n\n\n<p><em>59% of consumers try a product, while 52% purchase the product when suggested by an influencer.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-36.png\" alt=\"\" class=\"wp-image-1609\"\/><\/figure>\n\n\n\n<p><em>Source: <\/em><a href=\"https:\/\/www.statista.com\/statistics\/1359453\/india-influencer-impact-on-consumer-behavior\/\" target=\"_blank\" rel=\"noopener\"><em>Statista<\/em><\/a><\/p>\n\n\n\n<p>Influencer marketing is no longer an option but a mandate. Established and budding D2C brands endorsed influencer marketing; ignoring this would cost losing your D2C clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Influencer Campaigns Over Paid Ads for D2C Brands<\/h2>\n\n\n\n<p>Paid ads prevailed in the digital marketing business for a long time, but newbie influencer marketing is taking over how marketing is performed.&nbsp;<\/p>\n\n\n\n<p>Paid ads are pop-ups on your screen or occupy any website\u2019s white space.&nbsp;<\/p>\n\n\n\n<p>You must have clicked on the \u201cX\u201d mark to make it disappear.<\/p>\n\n\n\n<p>The point here is that <strong>ads are almost considered an annoying factor<\/strong> to most target markets out there.&nbsp;<\/p>\n\n\n\n<p>Ads are designed with a catchy headline and CTA. That\u2019s it. You get to target your audience based on demographics.&nbsp;<\/p>\n\n\n\n<p>Yet ads don\u2019t resonate with your target audience as an influencer campaign does.&nbsp;<\/p>\n\n\n\n<p>See the below example to understand how influencer campaigns can impact a D2C audience compared to a paid ad.&nbsp;<\/p>\n\n\n\n<p>Here Saurav Ganguly aka Celebrity is talking to his followers, trying to connect with them. Though the same brand&#8217;s paid ad has a catchy headline, good design, and CTA, it doesn&#8217;t connect to the audience as an influencer does.&nbsp;<\/p>\n\n\n\n<p>The resonating level increases when a Micro\/Macro\/Nano influencer comes into the picture. The influencer would personally engage with your audience, <strong><em>building trust and driving them to buy the product<\/em><\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1168\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-39.png\" alt=\"\" class=\"wp-image-1612\"\/><\/figure>\n\n\n\n<p><strong>The magic sauce here is the Human Touch.&nbsp;<\/strong><\/p>\n\n\n\n<p>Here\u2019s a breakdown of the paid ads and influencer campaigns to understand better:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1168\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-43.png\" alt=\"\" class=\"wp-image-1616\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Know What Agency Folks Say<\/h2>\n\n\n\n<p><strong>Autumn Grey <\/strong>is a creative and brand consultant specializing in digital and social advertising.&nbsp;<\/p>\n\n\n\n<p>Autumn Grey performs full-fledged influencer marketing campaigns for their clients via the Qoruz platform.&nbsp;<\/p>\n\n\n\n<p><strong>OMS Digital <\/strong>is a Brand solutions division within the Times group handling influencer-led digital campaigns.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-40.png\" alt=\"\" class=\"wp-image-1613\"\/><\/figure>\n\n\n\n<p><strong>Madison World <\/strong>is a leading communications agency operating in a competitive yet long-term gains-driven model.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-42.png\" alt=\"\" class=\"wp-image-1615\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Influencer Marketing for D2C Brands<\/h2>\n\n\n\n<p>Understanding the potential benefits of influencer marketing helps you help your clients achieve their desired goals.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Access to Target Market&nbsp;<\/strong><\/h3>\n\n\n\n<p>Gen Z and millennials are the most active on social media and are heavily influenced by the content they see.&nbsp;<\/p>\n\n\n\n<p>You can effectively reach this audience by partnering with influencers with your target market following.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Promotes Brand Awareness<\/strong><\/h3>\n\n\n\n<p>When collaborating with influencers, your client\u2019s brand eventually receives the target market attention as it should.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-41.png\" alt=\"\" class=\"wp-image-1614\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Increase in ROI<\/strong><\/h3>\n\n\n\n<p>Targeting the right audience, any D2C brand can see a significant return on investment in terms of increased website traffic, conversions, and sales.&nbsp;<\/p>\n\n\n\n<p>Additionally, influencer marketing can lead to long-term brand loyalty and advocacy, which can result in even more sales in the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Influencer marketing is a crucial aspect for any D2C brand to expand its reach, promote its brand and drive sales.&nbsp;<\/p>\n\n\n\n<p>As an agency, it&#8217;s essential to understand how influencer marketing can aid your clients in achieving their goals. Don&#8217;t miss out on this opportunity to take your client\u2019s marketing efforts to the next level by incorporating influencer marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you still on the fence about trying influencer marketing for your D2C brand?&nbsp; Well, you&#8217;re not alone.&nbsp; Many companies are still uncertain about the true value of influencer marketing&#8230;<\/p>\n","protected":false},"author":13,"featured_media":1019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inside-qoruz","article","has-background","has-excerpt","has-avatar","has-author","has-date","has-comment-count","has-category-meta","has-read-more","has-post-media","thumbnail-"],"_links":{"self":[{"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/posts\/1603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/comments?post=1603"}],"version-history":[{"count":1,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/posts\/1603\/revisions"}],"predecessor-version":[{"id":1617,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/posts\/1603\/revisions\/1617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/media\/1019"}],"wp:attachment":[{"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/media?parent=1603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/categories?post=1603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/tags?post=1603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}