{"id":1620,"date":"2023-04-26T07:03:48","date_gmt":"2023-04-26T07:03:48","guid":{"rendered":"https:\/\/www.qoruz.com\/blog\/?p=1620"},"modified":"2023-04-26T07:03:49","modified_gmt":"2023-04-26T07:03:49","slug":"case-study-influencer-campaigns-for-direct-to-consumer-d2c-brands","status":"publish","type":"post","link":"https:\/\/qoruz.com\/blog\/case-study-influencer-campaigns-for-direct-to-consumer-d2c-brands\/","title":{"rendered":"Case Study: Influencer Campaigns for Direct-to-Consumer (D2C) Brands"},"content":{"rendered":"\n<p>Like a treasure hunter seeking valuable gems, D2C brands mined the perfect influencers to promote their products and struck gold with their marketing strategies.&nbsp;<\/p>\n\n\n\n<p>The below information will serve as a map for any D2C brand looking to navigate the waters of influencer marketing and discover the hidden treasure of increased sales and brand awareness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bewakoof<\/h2>\n\n\n\n<p>Bewakoof is a D2C lifestyle brand that offers a range of trendy and affordable clothing, accessories, and mobile cases.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.indianretailer.com\/interview\/retail-people\/startup\/how-bewakoof-used-social-media-as-a-tool-to-build-a-d2c-brand.i1879\" target=\"_blank\" rel=\"noopener\">Bewakoof has a strong online presence and has gained popularity<\/a> among the youth for its unique designs and social media presence.<\/p>\n\n\n\n<p>Bewakoof is one of the early adopters of influencer marketing. It has carved its space in the hearts of Millennials and GenZ.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brand Overview<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1600\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-45.png\" alt=\"\" class=\"wp-image-1622\"\/><\/figure>\n\n\n\n<p>Bewakoof collaborated with more than <strong>250 influencers<\/strong> across social media platforms.<\/p>\n\n\n\n<p>In 2021, Bewakoof stated, \u201cOur current business status is 300 crore and aiming to hit clock revenue of 2000 crore in next 4 years.\u201d&nbsp;<\/p>\n\n\n\n<p>And their biggest bet in reaching their audience is influencer marketing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>boAt<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brand Overview&nbsp;<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1600\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-44.png\" alt=\"\" class=\"wp-image-1621\"\/><\/figure>\n\n\n\n<p><strong>Recent Notable Campaign:&nbsp;<\/strong><\/p>\n\n\n\n<p>On 30th September 2022 (Creator&#8217;s day), <a href=\"https:\/\/www.exchange4media.com\/marketing-news\/boathead-kartik-aaryan-calls-out-to-creators-urges-them-to-follow-their-passion-116038.html\" target=\"_blank\" rel=\"noopener\">boAt launched a new campaign, #FloatsYourboAt featuring brand ambassadors Kartik Aarya<\/a>n and Kiara Advani to pay homage to content creators and their hard work.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The campaign celebrates the effort and rigor of content creators in making their careers mainstream.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>boAt\u2019s goals<\/strong>:&nbsp;<\/p>\n\n\n\n<p>Addressing the generation gap and the criticism Gen Z creators face and making them own their love for &#8220;earning while having fun.&#8221;&nbsp;<\/p>\n\n\n\n<p>The campaign remarkably hit and resonated with the young creators giving boAt the brand exposure and making their campaign a hit.&nbsp;<\/p>\n\n\n\n<p>boAt went a step ahead in collaborating with the first Meta Influencer, KYRA, to launch their product Rockerz 330 and Rockerz 333 ANC. This campaign was one of a kind bringing the exposure for their new launched products.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1251\" height=\"857\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-46.png\" alt=\"\" class=\"wp-image-1623\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pee Safe<\/strong><\/h2>\n\n\n\n<p>Pee Safe is a personal care brand aiming to promote healthy and hygienic habits among its target audience by providing easy and accessible personal hygiene products.&nbsp;<\/p>\n\n\n\n<p>PeeSafe is also known for its eco-friendly and biodegradable products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brand Overview<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.buzzincontent.com\/story\/pee-safe-partners-200-influencers-to-promote-cleannotsanitized-campaign-on-world-toilet-day\/\" target=\"_blank\" rel=\"noopener\">PeeSafe works with 6000 influencers<\/a>. The brand says they have 80% organic followers.&nbsp;<\/p>\n\n\n\n<p>Vikas Bagaria, Founder of Pee Safe, says, &#8220;he strongly believes in influencer marketing and is not ready to invest in TV commercials (at least for now).&#8221;<\/p>\n\n\n\n<p>Bagaria says Pee Safe allocates&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>50% of their total expenses on marketing<\/li>\n\n\n\n<li>Out of 50%,&nbsp; 30% is invested in influencer marketing<\/li>\n<\/ul>\n\n\n\n<p>One of Peesafe\u2019s popular campaign was #OwnTheRed<\/p>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/gI61qJxeVrs\" target=\"_blank\" rel=\"noopener\">https:\/\/youtu.be\/gI61qJxeVrs<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mamaearth&nbsp;<\/strong><\/h2>\n\n\n\n<p>Mamaearth specializes in providing natural, safe, and effective baby care products.&nbsp;<\/p>\n\n\n\n<p>Mamearth&#8217;s mission is to provide high-quality products to parents, with a focus on safety, natural ingredients, and transparency.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brand Overview<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1600\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-48.png\" alt=\"\" class=\"wp-image-1625\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/entrackr.com\/2021\/01\/how-mamaearth-used-influencers-to-scale-its-income-6-5x-to-rs-110-cr-in-fy20\/\" target=\"_blank\" rel=\"noopener\">Mamaearth invested heavily in influencer marketing<\/a>, and their results are pretty evident.&nbsp;<\/p>\n\n\n\n<p>Financial Year Earnings before and after influencer marketing:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>FY 2019 Pee Safe earned Rs. 16.8 crores&nbsp;<\/li>\n\n\n\n<li>FY 2020 Pee Safe earned Rs. 110 crores in March 2020<\/li>\n<\/ul>\n\n\n\n<p>Peesafe saw a 6.5X growth after stepping their game into influencer marketing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beyond Water&nbsp;<\/strong><\/h2>\n\n\n\n<p>Beyond Water revolutionizes the way people view bottled drinks. It is an additive to your water to make it better.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brand Overview&nbsp;<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1600\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-47.png\" alt=\"\" class=\"wp-image-1624\"\/><\/figure>\n\n\n\n<p>Beyond Water came up with a campaign to create awareness and educate their target audience about how daily water intake contributes to a healthy lifestyle.&nbsp;<\/p>\n\n\n\n<p>The hashtag for the campaign was #UpgradeYourWaterNaturally, and Beyond Water collaborated with influencers from lifestyle, travel, fitness, food, and food photography.\u00a0Have a look at the stats of Beyond Water\u2019s campaign results:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1600\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-50.png\" alt=\"\" class=\"wp-image-1627\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bonus D2C Strategy Tip<\/strong><\/h2>\n\n\n\n<p>Given the case studies of popular brands, if you\u2019re not convinced about preferring influencer marketing, here\u2019s a bonus tip to take the big leap.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say your D2C brand is new to the market and wants to bring brand awareness. It would be the best strategy to invest in micro-influencers.&nbsp;<\/p>\n\n\n\n<p>A recent survey shows&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Micro-influencers bring <a href=\"https:\/\/www.expertvoice.com\/resources\/amplifying-power-micro-influencers-5-key-stats\/\" target=\"_blank\" rel=\"noopener\">22.2X higher conversions<\/a> compared to other influencers<\/li>\n\n\n\n<li><a href=\"https:\/\/www.ana.net\/blogs\/show\/id\/mm-blog-2020-02-micro-influencers-better-content\" target=\"_blank\" rel=\"noopener\">82% of consumers<\/a> would buy a product recommended by micro-influencers<\/li>\n<\/ul>\n\n\n\n<p>Qoruz has a feature built to see your projected reach for your investment when collaborating with micro and nano influencers. <a href=\"https:\/\/app.qoruz.com\/campaign-posting?step=goalSetting&amp;stepIndex=1\">Check it out<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"632\" height=\"531\" src=\"https:\/\/www.qoruz.com\/blog\/wp-content\/uploads\/2023\/04\/image-49.png\" alt=\"\" class=\"wp-image-1626\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Takeaway<\/strong><\/h2>\n\n\n\n<p>The case studies of popular D2C brands demonstrate the effectiveness of influencer marketing in driving business growth. Partnering with a diverse range of influencers, these brands were able to gain brand exposure and resonate with their target audience. Influencer marketing allows D2C brands to reach a wider audience, build brand awareness and increase trust in their products.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like a treasure hunter seeking valuable gems, D2C brands mined the perfect influencers to promote their products and struck gold with their marketing strategies.&nbsp; The below information will serve as&#8230;<\/p>\n","protected":false},"author":13,"featured_media":1028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inside-qoruz","article","has-background","has-excerpt","has-avatar","has-author","has-date","has-comment-count","has-category-meta","has-read-more","has-post-media","thumbnail-"],"_links":{"self":[{"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/posts\/1620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/comments?post=1620"}],"version-history":[{"count":1,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/posts\/1620\/revisions"}],"predecessor-version":[{"id":1628,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/posts\/1620\/revisions\/1628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/media\/1028"}],"wp:attachment":[{"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/media?parent=1620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/categories?post=1620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qoruz.com\/blog\/wp-json\/wp\/v2\/tags?post=1620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}