{"id":962,"date":"2023-03-26T11:53:36","date_gmt":"2023-03-26T11:53:36","guid":{"rendered":"https:\/\/www.qoruz.com\/blog\/?p=962"},"modified":"2023-04-18T11:55:13","modified_gmt":"2023-04-18T11:55:13","slug":"the-birth-and-growth-of-influencer-marketing-a-brief-history","status":"publish","type":"post","link":"https:\/\/qoruz.com\/blog\/the-birth-and-growth-of-influencer-marketing-a-brief-history\/","title":{"rendered":"The Birth and Growth of Influencer Marketing: A Brief History Lesson"},"content":{"rendered":"\n

Once upon a time\u2026 Long long ago\u2026 No, no, I’m not starting the article on this note. <\/p>\n\n\n\n

I\u2019m just trying to influence you to continue reading the article. See, the word influence has been revolving around us but is often overlooked. <\/p>\n\n\n\n

To give a better understanding: your childhood friend might have got their first video game console. They would keep ranting about the number of games in it and how cool it is to control players, on and on. <\/p>\n\n\n\n

You are yet to see and use the video game console yourself, yet there\u2019s an urge inside you to ask your parents to buy you one. <\/p>\n\n\n\n

Here your friend was the influencer who promoted the brand\u2019s video game console to make you take action. <\/p>\n\n\n\n

Now that you\u2019re aware of the first influencer marketing encounter let\u2019s dive into the history of influencer marketing. <\/p>\n\n\n\n

Beginning of Influencer Marketing<\/strong><\/h2>\n\n\n\n

In the early days of marketing, brands had to rely on word-of-mouth advertising. But as time went on and marketing tactics evolved, it became clear that influencer marketing was a good way to spread the word about your product or brand.<\/p>\n\n\n\n

This is a waking call to anyone who might think influencer marketing began its journey through social media. The first influencer marketing emerged in the 18th century. <\/p>\n\n\n\n

Wedgwood, a potter who crafted a tea set for Queen Charlotte, is known as the \u201cfather of modern marketing\u201d and was the first-ever influencer to publicize himself and sell products. <\/p>\n\n\n\n

Wedgwood convinced the Queen to introduce her pottery as \u201cQueen ware by Wedgwood.\u201d <\/p>\n\n\n\n

This article will be a tribute to the Pioneers who led us the way to different professions, forms of income, and whole new businesses. The growth of influencer marketing has been insane over the years, eventually leading to the formation of <\/em>Qoruz<\/em><\/a>.\u00a0<\/strong><\/p>\n\n\n\n

Thanks you, guys! On behalf of the entire influencer community, we feel grateful you guys started, and now we make money out of it. <\/p>\n\n\n\n

Next on to, fictional and non-fictional influencers from history. Let\u2019s stick with the early influencers for now, given the fact that the present influencers always get their fair share of attention. <\/p>\n\n\n\n

Examples of the Fictional Characters in Influencer Marketing<\/strong><\/h2>\n\n\n\n

People associate with fictional characters when used in influencer marketing. Let\u2019s say what if your favorite cartoon character appears in a product advert. The fan in you might push you to buy the product or use the service. <\/p>\n\n\n\n

This particular section is all about how the early marketing folks came up with an amazing strategy to use fictional characters. <\/p>\n\n\n\n

Also, thank me later for introducing you to fictional characters you might have never heard of before. <\/p>\n\n\n\n

Santa Claus X Coca-Cola<\/strong><\/h3>\n\n\n\n

In 1932, Coca-Cola used a fantastic strategy that brought success to the company and joy to the public. During the great depression, they presented Santa Claus to increase their sales. <\/p>\n\n\n\n

The strategy worked. And Santa Claus became an attractive symbol that sold products. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Source: Coca-cola<\/a><\/p>\n\n\n\n

Homepride X Fred<\/strong><\/h3>\n\n\n\n

Owned by Premier foods, Homepride<\/a> is a British food brand that sells flour. <\/p>\n\n\n\n

Geers Gross<\/a> created a fictional character named \u201cFred the Flour Grader\u201d in 1964. They go with the tagline \u201cBecause graded grains make finer flour.\u201d<\/p>\n\n\n\n

In March 2014, Homepride brought Fred back to one of its television advertisements to honor the iconic advertising star on its 50th anniversary. <\/p>\n\n\n\n

Here\u2019s a picture of \u201cFred the Flour Grader:\u201d<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Source: Homepride<\/a><\/p>\n\n\n\n

Polaroid X Muppets<\/strong><\/h3>\n\n\n\n

Jim Henderson created the muppets show that featured Kermit, Miss Piggy, Fozzie Bear, Gonzo, and many more. The show was a heart stealer in 1976.<\/p>\n\n\n\n

Polaroid, one of the leading makers of cameras and film, introduced its own instant camera. In 1981 <\/a>Polaroid used the Muppets in their magazine print ads and its commercials<\/a>. <\/p>\n\n\n\n

You can find them saying \u201cPolaroid means fun\u201d in a number of commercials. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Source: Muppet Fandom<\/a><\/p>\n\n\n\n

Examples of Celebrities in Influencer Marketing<\/strong><\/h2>\n\n\n\n

Soon after the rise of fictional characters, marketers thought, why not the non-fictional \/ celebrity ones? After all, non-fictional have their own fan base, don\u2019t they?<\/p>\n\n\n\n

To everyone\u2019s surprise, having a celebrity market a product or service did well for the brand. Marketers found it easier to influence the audience with celebrities because of their fan following. <\/p>\n\n\n\n

The following topics are a few celebrity endorsements made during the early stages of influencer marketing. <\/p>\n\n\n\n

Murad Cigarettes X Roscoe Arbuckle<\/strong><\/h3>\n\n\n\n

Roscoe Arbuckle is a silent film actor, screenwriter, comedian, and comedian. Regardless of the accusations the comedian-actor has gone through, his popularity in the cinema industry overshadowed his wrong-doings.<\/p>\n\n\n\n

This is to mention regardless of the allegations, and a lot of people have a question about the actor’s behavior (off-screen), Murad cigarettes<\/a> used him as the first celebrity product endorsement. <\/p>\n\n\n

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\"\"\/<\/figure>\n<\/div>\n\n\n

Source: Media Amazon<\/a><\/p>\n\n\n\n

Here\u2019s a video of Roscoe Arbuckle:<\/p>\n\n\n\n

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