Need-to-know Insights from Diwali

Festive seasons are known to bring out the “compulsive poster” in the Internet generation, and Diwali is the Pandora’s box of content for social media users.

This report brings out key insights around behaviour, affinities and content publishing pattern of the Internet Audiences.

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What’s Inside


Audience Affinities

Get to know what netizens posted the most during the festival of lights.


Spends Pattern

Majority of shoppers preferred not only online shopping but also sending gift cards online.


Key Takeaways

Snippets from our conversations with Brand Experts from Tata Cliq, L’Oreal and more…

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