Frequently Asked Questions

  • Qoruz provides a platform for brands and influencers to collaborate in many exciting and mutually beneficial ways. This is aided by advanced algorithms that enable discovery, and a simple dashboard that tracks all influencers and campaigns in a single space!
  • Influencer Marketing, in the most simple sense, is when you get someone with a recognized expertise or influence in a particular field to talk about you or your brand, so that people who trust their word are inclined to form a positive opinion about you (or your product). Remember that cool person in your college with a huge fan following? To make a mark for yourself in the new environment, all you had to do was get this guy to ‘refer’ to you as cool, and everyone would be flocking to have you as their friend! Naturally, in this form of marketing, the focus is on targeting these key influential individuals, rather than your entire target audience.
  • There are two ways in which you could get the social influencers to talk about your brand – either pay for it, or earn it. While paid marketing is relatively easy and should be taken up on an ad-hoc basis such as a seasonal campaign or a product launch, it is the earned influencer marketing where the real equity lies for the brand. Earned influencer marketing happens when influencers promote content about you for their own personal social growth, and is usually a result of having long-standing and meaningful relationships with influencers.
  • Qoruz combines the power of a sophisticated search-engine, a robust ranking algorithm, and intuitive chat messenger into one platform. This enables brands like yours to search, qualify, and reach out to the most relevant influencers. Brands that can cut through the content clutter to truly leverage influencer marketing will be the ones that create loyal, ever-expanding, micro-communities of their most relevant and vocal influencers. And Qoruz helps brands do exactly this.
  • The world of online social influencers is very dynamic and complex. Millions of people every day are growing and exerting their influence in categories from pet food to Paris travel, from cricket to calisthenics, from fashion to fast food and so on. As such, it is difficult to manually search, compare, and qualify the best influencers for your brand, and grow your influencer community on an everyday basis. That is exactly where Qoruz comes into play. Qoruz puts a method to this madness and helps agencies and brands alike to do influencer marketing and relationship management in a smarter, more consistent, and organic manner.
  • Qoruz’s influencer scoring tries to mimic real-world influence as closely as possible. For this, several quantitative and qualitative factors are taken into account for each profile per platform. A separate percentile score is calculated to indicate the relative influence an individual has on each social media platform. A category expertise score is calculated to demonstrate what topics they are influential in. These and other scores feed into an overall influence score for each influencer.
  • Qoruz currently works across 5 platforms – Facebook, Twitter, Instagram, YouTube, and Blogs.
  • Qoruz boasts of more than 1 million indexed, global social profiles in its database. The search engine scans and indexes almost 400,000 profiles every day. We have segmented influencers over more than 140 categories! The keyword search also functions with more than 1 million keywords and phrases.
  • Of course! To give you a taste of our amazing platform, we offer a free, limited-access 7 day trial. Sign up here to get your trial started now.
  • The free trial is available to you for a period of 7 days from the day of signing up. It offers access to certain features of Qoruz, and you will be able to get your hands on.
  • We are available 24X7. Mail us at with your queries and we’ll get back to you at the earliest.

For any further queries, please write to us.