Influencer Insights to Craft Content strategy this Friendship Day

Friendship day sees a waterfall of social conversations with the Indian audience. Observing the activity from a social campaigner's lense, it can get a tad bit difficult to skim through the voices to find right insights and build on a solid content or Influencer campaign.

Our data and content team has put together some key insights that can help you understand affinities, behavior, and patterns of content sharing by Indian audiences that can be of help to build campaigns that resonate. Dive in!

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What’s Inside?


Affinity Patterns

Get in-depth insight on what creators posted and what type of content worked.


Platform Trends

User activeness and content trend patterns across the key social platforms.


Content Analysis

Around 82% of friendship day content on social media were static images compared to videos.

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