How to Pull off Your Holi Campaign with Flying Colours?

The joy of Holi celebrations spills into the online world with an impressive display of vibrant content. The challenge is to etch a lasting mark, and not leave a temporary smudge.

This report, created in collaboration with Autumn Grey, uncovers key insights around how consumers behave and what actually works in terms of content publishing. It also includes our analysis of successful campaigns.

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What’s Inside?

Affinity

Know what creators post, what kind of content people consume and which platforms to target.

Category Engagement

Fashion/Beauty topped in post frequency but Travel won in engagement (over 80%).

Content Format

In 2019, over 90% of Holi content on social were static images. Quality is prime, not the format.

We teamed up with autumnGrey on an in-depth report, with key insights around consumer behaviour, affinity and social influence during Holi.

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