Key Insights to Launch a Winning Campaign this Mother’s Day

A wonderful occasion to celebrate mothers and mother figures alike, this day leads to an outpour of gratitude and love in the online universe. But what can you do to ensure your brand’s content touches heartstrings and translates to winning audiences?

This report, created in collaboration with Autumn Grey, uncovers deep insights around consumer behaviour, content affinity along with key takeaways. It also includes our analysis of successful campaigns.

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What’s Inside?



Know what creators post, what content people consume and platforms/devices to target.


Category Engagement

Gifting topped in post frequency and engagement (almost 55%) followed closely by Food.


Video Analysis

Short films with strong messages hit the highest response (30%), followed by entertaining videos.

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