Qoruz vs Upfluence
|
Upfluence | |
|---|---|---|
| Offering Type | Software | Software |
| Influencer Database | Hyper Focused | General |
| Influencer Search Flexibility | Category / Bio / Content / Hashtags | Category / Bio |
| Influencer Contact Info | Scanned + Verified | Scanned |
| Influencer Audience Demographics | Location/ Gender / Interests / Profession | Location / Gender / Age |
| Transparency of Influencer Cost | Actual + Estimate | Estimate Only |
| Influencer Contact Info | Scanned + Verified | Scanned |
| Pre-Campaign Evaluation | Yes | No |
| Influencer Turnaround Time | 24 Hours | Unknown |
| Campaign Tracking | Yes | Yes |
| Paid vs Organic Campaign Analysis | Yes | No |
Why Qoruz Is The Go-To Option For Marketers
Massive Indian Influencer Database
Search from a pool of 300,000 unique Indian Influencers based on criteria such as location, product categories, brand mentions and more across industries and social networking channels.
360° Campaign View
Track and monitor your campaign progress from start to finish. Measure your KPIs down to the cent with our advanced analytics tool for clearer, deeper insights.
Simplified Influencer Contact
Communicate with influencers either individually for specific queries or message them all at once with the bulk email feature when sending them a campaign brief.
See What Marketers Have to Say About Qoruz
See What Marketers Have to Say About Qoruz
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Qoruz is quite a simple and easy to useplatform and has been very helpful in planning our influencer outreach campaigns, by putting together the right plans and identifying the right people to work with
Sophia Christina
Manager, Brand PR & COPCOM
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From identifying the ‘right’ influencer, to managing them, to measuring impact – Qoruz has made my team’s life much comfortable. It’s amazing to partner with them!
Mithun Cotha
Vice President
Streamline All Your Influencer Marketing Activities In One Place
From Influencer search and campaign planning to report creation and performance tracking,
we’ve got you covered every step of the way.
In-depth Content Analysis
To help you choose the right influencers for your campaign, Qoruz provides a deep-dive into an influencer’s content quality and performance.
Multi-faceted Audience Insights
Make smarter strategic decisions based on an influencer’s audience demographics and aligning them with your own target audience.
The Qoruz Score
Based on carefully selected performance metrics, the Qoruz Score calculates an influencer’s effectiveness in a given platform.
Manage Multiple Campaigns Parallely
With Qoruz, set up multiple influencer marketing campaigns for different product lines or marketing objectives and track them concurrently.
Frequently Asked Questions
Influencers nurture strong, personal connections with their followers that brands cannot achieve today. The bigger the brand, the harder it is to be close and personable with your followers.
Influencers have the ability to sway the purchasing decisions of their followers due to their expertise, charisma, or authority. By also letting followers into their lives, influencers manage to build powerful relationships based on loyalty and trust.
This is why an increasing number of companies are opting for influencer marketing.
Most believe influencer marketing is as simple as finding a popular social media influencer, connecting with them, and paying them to create posts about your brand.
The truth is:
There's a lot more to consider behind the scenes.
From influencer metrics to audience behaviour, influencer marketing consists of a complex world of data and patterns that make it work.
From choosing the right influencer with the right audience to tracking the performance of every single post, influencer marketing needs a strong understanding of the field and lots of precise data to achieve true success.
With Qoruz, analyzing and understanding information has never been more comprehensive or simple. Take the step towards your first influencer marketing campaign by clicking here.
Here are a few simple steps to help you reach out to influencers:
- Search and make a list of your preferred influencers
- Prioritize them based on your marketing needs
- Gather contact information (most likely email) of each influencer (you can usually find this directly on their social media profile or website)
- If there is no contact information, send them a direct message on their social profile.
- Craft a concise message introducing yourself and your brand, what you love about the influencer's work, and how a collaboration would be mutually beneficial. Write your campaign expectations and brief in the latter half of your mail or message.
- Here what they have to say and find suitable conditions for both parties to begin your partnership.
Get Access To A Supercharged Database
By Switching From Upfluence
If you feel you have found the perfect alternative for Upfluence, sign up now for Qoruz!