Are you struggling to find the right influencer for your brand’s influencer marketing campaigns?
Do you feel overwhelmed with multiple influencer marketing tools available to choose from?
If manually finding the right influencer for your campaign is a tiresome task, so is finding the right influencer marketing tool to invest in.
We’ve compiled 25 influencer marketing tools to find influencers to help you find the right tool for your brand.
1. Qoruz
Qoruz is an influencer marketing platform with a suite of tools to run influencer campaigns. Brands can find influencers among 3 lac+ influencer databases with 30+ filters to narrow down from. From influencer discovery, analyzing influencers profile, creating a plan, contacting influencers, tracking campaign real-time to downloading reports for the campaign, brands can do it all.
Qoruz score is a percentile from 1 to 10 based on influencer performance on social media platforms. This is to help brands immediately understand the influencer’s influence on each platform.
Qoruz provides influencer costs for brands to determine if the influencer falls under their campaign budget. Brands can also request the cost of influencer via the platform or contact them directly with the contact details provided on their profile page.
Influencer Search Tool Filters
| Social media platforms | Categories | Curated lists |
| Influencer location (state and city) | Gender | Number of followers |
| Qoruz score | Influencer cost per post | Minimum to maximum engagement rate |
| Audience gender | Audience country | Audience age range |
| Content keyword search | Bio keyword search | Registered influencers on the platform |
Platforms Supported
- YouTube
- TikTok
Pricing
You can contact the Qorus Team, get a customized demo call based on your brand requirement, explore the platform and get your pricing details.
2. Affable.ai
Affable.ai is a platform offering influencer marketing services for brands. Its advanced search software enables companies to discover suitable influencers across various social media platforms, providing essential information such as engagement rates, demographics, and audience insights. Brands can also manage influencer campaigns, measure the effectiveness of their campaigns, and track the ROI of their influencer marketing efforts.
Influencer Search Tool Filters
| Influencer and audience demographics | Engagement rate | Suspicious followers rate |
| Followers count | Contact info availability | Keyword based |
Platforms Supported
- YouTube
- TikTok
Pricing Plan
Affable.ai provides three pricing plans based on the social media channels required, influencer analytics, and number of team members login.
- SME – 1 team login, 200 influencer analytics per month, and 100 influencer management
- PRO – 3 team logins, 400 influencer analytics per month, and 200 influencer management
- Enterprise – 10 team logins, unlimited influencer analytics per month, and 2000 influencer management
Brands need to contact the Affabel team to know the pricing plan of each model.
3. Afluencer
Afluencer is an influencer marketing platform for brands and influencers alike. Brands can post their campaign requirement for influencers to apply and influencers can post their profile and get recruited by brands. The platform also offers a self-serve model for brands to explore and find influencers on their own.
Influencer Search Tool Filters
| Social media channels | Influencer follower count | Influencer engagement rate |
| Influencer and audience demographics | Keyword and hashtag | Influencer category |
Platforms Supported
Pricing Plan
Afluencer offers three pricing plans:
- VIP – 49/month
- Concierge – 99/month
- Boss – 199/month
4. Aspire
For high-quality strategic services and cutting-edge technology and to become an expert in influencer marketing, Aspire is the go-to-option. Aspire helps you analyze influencers who share similar values as your brand through keyword and content filters.
Influencer Search Tool Filters
| Social media platforms | Audience and influencer demographics | Authenticity score |
| Influencer follower count | Influencer engagement | Hashtags and Keywords |
Platforms Supported
- TikTok
- YouTube
Pricing Plan
Aspire offers three pricing plans Essentials, Pro, and Enterprise based on a brand’s usage. Brands should take up the demo call to get the custom pricing.
5. Awario
Awario helps build a brand reputation online with its social media monitoring and analytics tool. Awario provides real-time alerts when a brand keyword is mentioned, enabling brands to respond promptly to customer feedback and complaints. Awario provides features such as influencer identification, social selling, and lead generation, to optimize a brand’s social media marketing efforts.
Influencer Search Tool Filters
The platform primarily focuses on brand monitoring, hence the filters to find influencers is limited.
| Social media channels | Topic or keyword based search |
Platforms Supported
- YouTube
- Vimeo
Pricing Plan
Users are offered a 7 day free trial with Awario once they sign up. For the upgrade, Awario offer three plans:
- Starter – $24/month
- Pro – $74/month
- Enterprise – $249/month
6. Buzzsumo
Buzzsumo is a content marketing and social media analytics platform with insights into brands content performance and competitor analysis. With Buzzsumo, you can discover the most shared content in the industry, track content engagement, and find influencers to amplify your reach.
Influencer Search Tool Filters
| Website domain | Social media channels | Author |
| Content posted | Positive and negative keywords | Last content posted time |
Platforms Supported
- Blogs
Pricing Plan
Buzzsumo offers 5 plans entirely based on the brand’s influencer marketing requirements:
- Basic – $119/month
- Content creation – $249/month
- PR & Comms – $249/month
- Suite – $399/month
- Enterprise – $999/month
7. Captiv8
Captiv8 is another platform providing an influencer marketing suite and tools to help influencers create engaging content and reach a wider audience. With Captiv8, you can search for influencers and track their performance in real-time. Their content creation tools allow you to collaborate with influencers to create high-quality, engaging content that resonates with your target audience.
Influencer Search Tool Filters
| Influencer and audience demographics | Whether a pet owner or no | Influencer follower count |
| Influencer engagement rate | Post type | Influencer’s previous collaborations |
Platforms Supported
- YouTube
- TikTok
Pricing Plan
Pricing of Captiv8 is not available on their website, brands should take the demo call with their team to know their subscription plans.
8. CreatorIQ
CreatorIQ is an enterprise-level creator intelligence cloud with a suite of tools to manage their influencer campaigns at scale. With CreatorIQ, you can search for influencers, manage your campaigns, and measure your ROI.
Influencer Search Tool Filters
| Email list customer match | Influencer size | Category |
| Audience and influencer demographics | Type of content | Social media channels |
Platforms Supported
- YouTube
- TikTok
Pricing Plan
Based on a brand’s requirement, CreatorIQ provides their pricing details. Contact their sales to request pricing.
9. Grin
Grin is an end to end influencer marketing platform for all brand-creator partnerships. Brands can handle all their influencer marketing flow via its CRM to discover influencers, reaching out, tracking performance and payouts. The platform is integrated with top ecommerce platforms like Shopify, Woocommerce, Bigcommerce, Magneto and more.
Influencer Search Tool Filters
| Curated lists | Social listening tools | Hashtag search |
| Lookalike influencers | Influencer demographics | Audience demographics |
Platforms Supported
- Twitch
- Tiktok
- YouTube
Pricing Plan
Grin is not transparent about their pricing model and there’s no freemium model to explore how the platform works. Brands have to watch the mini demo videos or schedule a demo call with the team to explore the platform and get their price details. Grin customizes the pricing based on the brands niche and number of influencers they work with.
10. Heepsy
Heepsy is a platform designed to cater to influencer search and outreach requirements. The platform offers a database of over 11 million content creators on three prominent social media platforms, each creator having at least 5,000 followers/subscribers. Heepsy also provides features like Influencer statistics to analyze profile and influencer lists to help you keep the profiles organized.
Influencer Search Tool Filters
| Influencer and Audience demographics | Relevant keywords | Influencer engagement rate |
Platforms Supported
- TikTok
- YouTube
Pricing Plan
Heepsy offers three pricing plans:
- Starter – $49/month
- Business – $169/month
- Gold – $269/month
The pro filters for influencer discovery is available only in the business and gold subscription.
11. HypeAuditor
HypeAuditor is an AI-powered influencer marketing tool to carry out influencer marketing campaigns. You can search for an influencer profile among its 71.2M influencer database across social media platforms. Hypeauditor uses machine learning algorithms to evaluate the influencer’s following authenticity, audience demographics, and overall performance.
Influencer Search Tool Filters
| Influencer follower size | Influencer niche | Influencer demographics |
| Audience demographics | Influencer performance | Audience authenticity score |
| Look alike influencers | Keyword based search | Curated lists |
Platforms Supported
- YouTube
- Twitch
- TikTok
Pricing
The platform offers free trial and also freemium version to explore the platform. It has two pricing plans:
- $299 per month
- $499 per month
12. Influencity
Influencity is an influencer marketing platform with advanced AI-powered algorithms to identify right influencers from 170M+ databases. The platform offers features such as campaign management, influencer outreach, payment processing, and ROI tracking, making it a comprehensive solution to maximize brand’s influencer marketing efforts. Influencity also provides a marketplace where brands can discover and collaborate with pre-vetted influencers, streamlining the process of finding suitable influencers for their campaigns.
Influencer Search Tool Filters
| Influencer follower count | Influencer engagement rate | Influencer follower growth |
| Influencer and audience demographics | Social media channels | Niche topics |
Platforms Supported
- Tiktok
- YouTube
Pricing Plan
Influencity offers three pre-set pricing models and a custom one:
- Basic – $168/month
- Professional – $348/month
- Business – $698/month
- Custom – Brands can customize the plan based on their tool requirement
13. Izea
Izea goes with the statement “We are influencer marketing,” a platform built for both creators and brands. The creator marketplace lets brands find influencers based on platform or collaborate with influencers from the featured listing. Creators sign up their profile and create a casting call for brands so see their deals and collaborate directly. Izea has acquired Tapinfluence, a SAAS platform to find and work with influencers.
Influencer Search Tool Filters
| Trending categories and tags | Influencer follower count | Social media platforms |
| Favorite and all listings | Price range | Influencer demographics |
Social Media Platforms Supported
- Twitch
- YouTube
- TikTok
Pricing Plan
Izea has three pricing plan based on a brand’s requirement:
- Izea flex starts with $130/month
- The creator marketplace starts with $6/month
- Managed services starts with $25k
Brands can access the free version of Izea flex and creator marketplace and avail free trial before buying the subscription.
14. Klear
Klear is an influencer marketing platform offering tools to find influencers, analyze their profiles, and manage the relationships. Klear, lets brands soft through the influencer profiles to find the right one.
Influencer Search Tool Filters
| Influencer past collaborations | Influencer and audience demographics | Hashtag search |
| Influencer follower count | Influencer category | Influencer contact details |
Platforms Supported
- Tiktok
- YouTube
Pricing Plan
The pricing plan of Klear is not provided, however brands can schedule a demo call with them to explore the product and get the pricing.
15. Kofluence
Kofluence is an influencer marketing platform that provides data-driven influencer marketing, social listening, creator discovery, workflow management, and reporting services. Kofluence has a massive database of influencers for brands to find and collaborate.
Influencer Search Tool Filters
| Influencer follower count | Social media platforms | Audience and influencer demographics |
Platforms Supported
- YouTube
Pricing Plans
Brands can either run the campaign themselves or hand over to the Confluence team. Post a demo call, based on the brand’s requirements, Kofluence customizes the pricing plan.
16. Ninja Outreach
Ninja Outreach is an all-in-one influencer marketing platform offering a range of tools to manage their influencer marketing campaigns. The platform includes a powerful search engine that enables brands to find influencers across various social media platforms based on relevant keywords and other advanced search criteria. Ninja Outreach’s outreach tool helps contact influencers and initiate collaborations.
Influencer Search Tool Filters
| Social media channels | Keywords | Influencer username |
Platforms Supported
- YouTube
Pricing Plans
Ninja outreach offer three different pricing plans:
- Beginners – $155/month
- Silver – $255/month
- SIlver plus – $459/month
17. NoxInfluencers
NoxInfluencer is an influencer marketing platform primarily focused on YouTube. You can find tools like YouTube video analytics, live subscriber count, and calculator. The platform also provides tools to create thumbnails and video titles for the video. With 43M influencer data, you can find influencers for YouTube, Instagram, and TikTok.
Influencer Search Tool Filters
| Keyword based search | Influencer follower/subscriber count | Last date of promotion |
| Audience demographics | Influencer demographics | Hashtags |
Platforms Supported
- YouTube
- Tiktok
Pricing Plan
The platform offers four pricing plans:
- Business Quarterly – $1499/ 3 months
- Business – $3899 / year
- Enterprise – $ 7999 / year
- Custom pricing for brand with own needs
18. OPA
OPA is an influencer marketing platform with a suite of tools to manage and optimize their influencer marketing campaigns. Brands can use the search engine to find suitable micro and nano influencers across multiple social media platforms. OPA also provides a range of analytics and reporting tools, influencer outreach, contract management, and payment processing to streamline their influencer campaigns.
Influencer Search Tool Filters
| Influencer engagement rate | Influencer demographics | Influencer follower count |
Platforms Supported
- YouTube
Pricing Plan
SInce the platform focuses only on micro and nano influencers, brands need to pay a commission fee per influencer to collaborate with them.
If the number of influencers per campaign is 50 to 100, then brands needs to pay
- Instagram influencer : Rs.400/influencer
- YouTube influencer : Rs.1100/influencer
19. Pay for Rent
Post for Rent is an influencer marketing platform offering tools for influencer marketing needs. It’s robust search tool, enables brands to find influencers based on advanced search parameters, whether they’re located locally or globally. The search results provide essential information about each influencer, including their primary metrics, and add to designated lists.
Influencer Search Tool Filters
| Influencer credibility score | Influencer demographics | Audience demographics |
| Hashtag search | Influencer category | Social media platform |
Platforms Supported
- Snapchat
- YouTube
Pricing Plan
Post for Rent offers pricing plans based on the brand’s requirements:
- Influencer search, $299/month and $5 per report download and this plan has unlimited searches but is limited to 50 profile analysis
- Campaign manager (DIY model), contact sales for custom pricing
- Influencer campaign management (Post for Rent handles), contact sales for custom pricing
20. Pitchbox
Pitchbox is a link building software and influencer outreach platform for brands, seo agencies, and publishers. With this intuitive keyword search brands can find influencers, publishers, even bloggers. The tool is found as the best one to find bloggers based on keywords, also you get check the bloggers social media profile and reply to their content within the platform.
Influencer Search Tool Filters
| Keyword search | Country wise filter | Website domain authority |
Platforms Supported
The platform mostly provides data for bloggers. However, you get to see the blog owner’s social profile via the platform.
Pricing Plan
The pricing details are not provided in the platform, brands need to attend the demo call to discuss their requirements and get the quote.
21. Traackr
Traackr is a relationship management and influencer marketing platform to identify and manage relationships with influencers across various social media platforms. You can vet influencers across categories and get predictive performance of influencer insights. The platform offers a CMO dashboard to handle the influencer marketing flow.
Influencer Search Tool Filters
| Audience demographics | Influencer demographics | Brand name or hashtag mentions |
| Engagement rate of influencer | Influencer’s brand preferences | Collaboration with competitors |
Platforms Supported
- Tik Tok
- YouTube
Pricing Plan
Traackr has not mentioned their pricing plans on their website. Brands should contact the Traackr team for a product demo and get a pricing quote based on their requirement.
21. TrendHero
TrendHero is an AI-powered social media analytics tool to identify emerging trends and track competitors’ performance. With TrendHero, you can analyze your social media presence, track your audience engagement, and stay up-to-date on the latest industry trends. Plus, their advanced AI algorithms provide you with the ability to find influencers for your campaign and receive personalized recommendations to improve your social media strategy.
Influencer Search Tool Filters
| Influencer follower and followings count | Influencer and audience demographics | Required and negative keywords |
| Account type, private or verified | Influencer category | Influencer engagement rate |
Platforms Supported
Pricing Plan
TrendHero offers three pricing plans:
- Lite – $9.99/month
- Pro – $29.99/month
- Advanced – $99.99/month
22. Unbox Social
Unbox social is yet another unified influencer marketing platform to carry out influencer marketing campaigns. Unbox social helps brands manage their relationship with influencers via its influencer management system. Influencer tracking feature of unbox social tracks the influencer previous collaborations, their trending hashtags, keywords, and posts.
Influencer Search Tool Filters
| Influencer name | Social media handles |
Platforms Supported
- YouTube
Pricing Plan
Unbox social offers four plans, while brands can take up a free trial before buying the subscription:
- Unbox starter – $9/month
- Unbox basic – $29/month
- Unbox pro – $39/month
- Unbox enterprise – $99/month
23. Upfluence
Upfluence provides a comprehensive influencer marketing solution, with various aspects such as influencer discovery, outreach and campaign management. In addition to its influencer discovery feature, the platform enables users to locate potential brand advocates among their followers and identify look-alike creators based on previous collaborations.
Influencer Search Tool Filters
| Influencer and audience demographics | Influencer follower count | Relevant keywords |
Platforms Supported
- Standalone blogs
- YouTube
- Tiktok
Pricing Plan
Upfluence offers three different plans based on the brand requirements and usage:
- Growth
- Sales
- Enterprise
The pricing details are not provided in their platform, brands may have to get in touch with their team to get their pricing details.
25. #paid
#paid is a creator marketing platform to connect with authentic, trustworthy creators to promote products or services. #paid intends to remove influencers from their dictionary and replace it with creator. #paid is known for launching campaigns within a few minutes and allowing their potential customers to run a test campaign with them. Based on campaign briefs, brands can immediately find the creators from their Handraise feature.
Influencer Search Tool Filters
There’s no option to filter the influencer but based on campaign brief and target market #paid suggests creators with the following details:
| Influencer follower count | Influencers follower health | Budget |
| Audience summary | Deliverables | Influencer demographics |
Platforms Supported
- TikTok
Pricing Plan
The pricing details are not made available on #paid website.
Find The ‘Right’ Influencer
A well-planned influencer marketing strategy can significantly increase your ROI. But it can fall short if you don’t have access to the right influencers who can help you reach your goals while increasing your brand’s value.
The ‘Right’ Influencer is not easy to find. As each brand’s goals vary, so does the ‘right’ influencer for that brand.
But there are certain factors that tell you if an influencer is good at what they do. This article has extensively spoken on these factors and more in our Influencer Marketing Guide.
A good influencer marketing tool to find influencers should possess an extensive database of influencers and a wide range of search filters.
Starting with these forming the base, you, as a marketer, should then see which influencer marketing tools further suit your goals best and choose the one that supercharges your influencer search process.
4 Ways to Select Influencer Marketing Tool to Find Influencer for Your Brand
Determine Your Goals
Before you start your search, it’s important to define your goals.
- What do you want to achieve through influencer marketing?
- Do you want to increase brand awareness, drive sales, or build brand loyalty?
Knowing your goals will help you find influencers who align with your objectives.
Research Different Tools
There are many different influencer search tools available, each with its own unique features and capabilities. Take the time to research different tools and read reviews to determine which ones are the best fit for your brand.
Consider Your Budget
Influencer marketing tools like Qoruz lets you search influencers for free with limited filters, while others require a monthly subscription or charge per use. Consider your budget when selecting a tool. If you’re just starting out with influencer marketing, a free tool or taking up free trial may be sufficient. However, if you have a larger budget and want access to more robust features, a paid tool may be a better choice.
Evaluate Features
Once you’ve narrowed down your options, evaluate the features of each tool. Look for features like advanced search filters, audience analytics, and influencer contact information. Consider which features are most important to your brand’s goals and select a tool that offers those capabilities.
TakeAway
Finding the right influencer for your campaign is where the drill is and manually searching is unproductive and not all influencers would be on your list. Influencer marketing tools are the right investment for any brand to find influencers based on campaign goals.
The above-mentioned influencer marketing tools help find the influencers and run effective campaigns. Let us know in the comments below, which among the tools you’ve tried or any other tool to add to the list.
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