Choosing the right influencer platform isn’t a day’s game. Not all platforms are built the same. Each platform has its features and capabilities. With multiple options available, at times becomes...
If you’re a marketer reading this, you’ll no doubt agree that influencer marketing is an important part of your marketing strategy. The influencer marketing industry in India was valued at...
Having an in-house influencer team can set your brand apart. Your team can create genuine connections with your audience by leveraging their deep product knowledge and passion. But how do...
As social media platforms continue to thrive and consumers increasingly rely on digital recommendations, influencer marketing has become a game-changer for companies seeking to capture the attention of potential customers....
Social media is widely recognized as a powerful platform for businesses to engage with their target audience, attract new customers, build a community, and effectively communicate their brand message through...
Influencer marketing has evolved so much from its early rise in 2014 when it was just creating a stir in the marketing world. Now in 2023, we know that influencer...
Marketing SaaS products in 2023 are more difficult than ever. Efforts that worked seamlessly for businesses five years ago do not leave any mark and become a part of the...
In today’s day and age, social media has become integral to everyone’s lives. We scroll through our feeds, engage with content, and purchase without leaving the platform. With the rise...
Influencer and affiliate marketing are great ways of showcasing your brand in front of your target audience. But lack of understanding between the two will lead to missed opportunities for...