If you’re a marketer reading this, you’ll no doubt agree that influencer marketing is an important part of your marketing strategy. The influencer marketing industry in India was valued at Rs 2,344 crore by 2024. Our research shows that this number is expected to grow to Rs 3,375 crore by 2028 and more platforms are introduced to maximize ROI.

It is getting bigger as new creators and platforms come into the picture. So, influencer marketing has become a prominent element in every brand manager’s strategy and is a long-term game.

Influencer marketing platforms are coming to the forefront to simplify, organize, and make the process more data-driven.

In this article, I’ve compiled 11 best influencer marketing platforms for brands in 2024, each designed to help you discover, manage, and optimize influencer partnerships effectively.

 

What Are Influencer Marketing Platforms?

Influencer marketing platforms are software that helps brands engage with influencers, manage campaigns, and track performance. This platform has evolved from a simple database to an all-in-one solution with AI-powered discovery, analytics, and campaign management capabilities.

Most influencer marketing software typically includes features that make the influencer marketing easier and cost effective.

• Finding the right influencers and analyzing their past performance based on campaign goals and requirements.
• Getting an idea into your competition and optimizing your campaign for better results.
• Tracking campaign performance in real-time empowers brand managers to integrate quick changes and improve performance.

Don’t think that Influencer marketing platforms are only meant for large organizations but can also help brands and small teams who are new to influencer marketing.

Selecting the right influencer marketing platform can enhance the effectiveness of your influencer marketing efforts and make the process more comprehensive.

11 Top Influencer Marketing platforms and software your brand needs

If you are a brand manager looking for an influencer marketing platform, then here are 11 platforms you can consider:

1) Qoruz

If you are looking for a comprehensive platform that serves all 3 phases – pre-, during, and post-campaign, then it has to be Qoruz. After speaking to our existing users, some common points that made Qoruz a go-to choice for them was that it goes beyond surface metrics and gets detailed insights into the campaigns.

Another common highlight we received was the comprehensive nature of the platform for influencer discovery, campaign management, and performance tracking.

To stay up with the new changes we’ve integrated the power of artificial intelligence through Creator Authority Score, which evaluates influencers based on various metrics, and real-time analytics.

Our aim is simple – Brands should make data-driven decisions rather than relying on hit-and-trial methods.

Key Features:

• Find the right influencer with advanced search filters
• Use the Creator Authority Score and evaluate whether the Influencer is right for your brand or not
• Directly message creators with the messenger feature
• Research and discover relevant content ideas and strategies
• Real-time campaign tracking
• Stay ahead of your competition with the Competitor analysis
• Generate comprehensive campaign reports with a single click

Pricing – Book a demo here for custom pricing

2) Later Influence™

Later Influence is a powerful influencer marketing platform trusted by leading brands such as Walgreens and KiwiCo. It has a database of over 10 million influencers and offers a full suite of features for influencer discovery, campaign execution, and performance analysis. 

It’s AI-powered discovery and automated outreach features organize the process of finding and collaborating with the right creators. 

What most people like about Later Influence is providing robust analytics and ROI tracking, making it a smart choice for new brands or those seeking expert guidance to enhance their campaigns. 

Key Features

• Uses the power of AI for Influencer Discovery
• Automate outreach and communication tools to synchronize the process
• Robust tracking and analytics
• Official TikTok marketing partner
• Built-In Creator Identification and Authentication

Pricing: Subscription-based and comes with a 14-day free trial.

3) Shopify Collabs

 

Shopify Collabs is a go-to choice if you fall into the e-commerce brands group. It is an all-in-one influencer marketing tool designed to help e-commerce brands connect with influencers on major social media platforms like Instagram, YouTube, and Twitch. 

 

You can easily integrate it into the Shopify ecosystem, allowing you to create custom application pages, invite specific designers, and manage influencer sharing directly from the Shopify admin panel 

It’s the ideal solution for eCommerce brands who want to increase sales and track influencer marketing performance without leaving their Shopify dashboard.

Key Features:

• Custom application page creation
• Influencer Search Across Multiple Platforms
• Automated affiliate commission payouts
• 24/7 customer support
• Best for eCommerce brands looking to integrate influencer marketing seamlessly with their Shopify store.

Pricing: Get it for FREE with any Shopify subscription

4) #Paid

#Paid is perfect for you if you are looking for a builder’s market known for tested builders and exceptional customer support. The platform connects brands with top influencers and also offers managed services to ensure your campaign hits the mark of success. 

Paid has gained popularity with both the DTC brand and major corporations due to its focus on developing trust and confidence in the manufacturer ecosystem 

Some features like algorithmic matching, automated content usability, and post-campaign analytics have helped brands collaborate seamlessly to achieve impressive marketing results making it a go-to option

Key Features:

• Algorithmic matching and fair pricing
• High-quality post-campaign analysis
• Subscription-based pricing model
• Automate the process of running paid ads through influencer accounts.
• Optimal for DTC brands and agencies looking for a reliable partner with a focus on quality and trust.

Pricing: Subscription-based pricing model

5) Upfluence

Upfluence is one of the most versatile AI-powered influencer marketing platforms on the list. The best part about it is that it seamlessly integrates with eCommerce platforms, email marketing services, and CRMs. It’s one of the largest platforms on the market, offering extensive tools for relationship management, campaign analytics, and influencer payments. 

What makes it attractive for ecom brands is workflow automation, which is powered by ChatGPT, and built-in affiliate marketing capabilities make it an attractive option for brands looking to align their influencer marketing processes while maintaining strong connections with their existing martech stack.

Key Features:

• Relationship and campaign management
• ChatGPT-powered outreach
• Affiliate marketing and payment management
• Comprehensive Campaign Analytics
• Streamlined payment processes for influencers,

Pricing: Custom pricing, enabling brands to pay only for what they need

6) Creator IQ

Creator IQ is an enterprise-grade influencer marketing platform and has top brands like Airbnb, Calvin Klein, and Unilever in their client kitty. The platform has everything from influencer discovery, and campaign management to ROI tracking, making it ideally suited for large-scale campaigns 

The platform also leverages the power of AI for its discovery engine and with detailed creator profiles, brands can quickly find the right influencers for their campaigns The product also provides tools to manage and deliver campaigns effective communication between brands and influencers is easily a successful outcome

Key Features:

• AI-backed influencer discovery
• Multi-campaign management
• ROI and payment tracking
• Creator-Facing Communication Tools
• Work with your influencers in a secure, branded environment

Pricing: Subscription-based and available on request

7) Traackr

Traackr is an international influencer advertising and marketing platform designed to help brands maximize their impact and ROI through a data-driven strategy. One of the platform’s most consistent positions is that it works in 70 countries and 26 languages. But one attribute that has made Traackr widely recognized is its proprietary Brand Vitality (VIT) Score, which measures the effectiveness of brands’ influencer advertising strategies

With clients such as L’Oréal, Unilever, and Samsung, Traackr offers the services of brand safety analytics, scalable marketing campaign workflows, and global performance measurement, making flexibility and perspective a viable option for companies that are looking to enhance their influencer programs while maintaining high standards.

Key Features:

• Brand safety and values match
• Customizable campaign workflows
• Global performance measurement
• Brand Safety Checks
• Influencer Valuation and Budget Management

Pricing: Custom pricing as per your requirements

8) InsightIQ

InsightIQ specializes in Facebook and Instagram influencer marketing, offering AI-powered features to connect brands with the right influencers. With a database of over 250 billion influencers, InsightIQ ensures that brands align with influencers who can deliver qualitative and quantitative results.

The platform’s comprehensive tracking tools and filters allow for strategic campaign planning, while its fake follower checker and engagement rate calculator help brands avoid common pitfalls. InsightIQ is a strong choice for brands focused on increasing their social media presence through well-aligned influencer partnerships.

Key Features:

• AI-powered manufacturer search
• Simulated follower testers
• Engagement Rate Calculator
• Monitor and optimize campaigns in real time.
• Use advanced filters to find the most relevant influencer

Pricing: Plans start at $199/mo for starter plan

9) LTK (Formerly rewardStyle)

LTK was originally launched as LIKEtoKNOW.it, LTK has evolved into a comprehensive affiliate marketing platform, giving brands access to invite-only influencers, known for helping influencers monetize content through affiliate links, LTK is now for managing influencer partnerships and sales Performance that offers complete tools to track and

With internal affiliate marketing and extensive audience research, LTK is ideal for brands looking to use influencer-driven affiliate marketing to increase their sales and engagement

Key Features:

• Exclusive amazing list
• Interior affiliate marketing
• audience research and sales data
• More impressive profile reports
• Tracking campaign plans and KPIs

Pricing: With four pricing tiers, starting at $417 per month ($5,000 in annual fees), our platform offers a customized approach for brands seeking the freedom to engage creators through paid content and campaigns on demand, even reports cited to provide more customized solutions Available

10) SocialBook

SocialBook is an end-to-end influencer marketing platform that streamlines the process of finding and managing influencer partnerships. With a real-time database of more than 3 million influencers, SocialBook provides an easy-to-use interface for finding and connecting with influencers, as well as tools to track campaign performance

The platform’s social listening feature enables brands to track competitors and win market share, while its bulk email delivery and KPI tracking tools streamline the entire campaign management process SocialBook is particularly well suited for small and medium-sized business influencers. Find effective, all-in-one solutions for marketing.

Key Features:

• Social Listening and competitor monitoring
• Bulk influencer outreach tools
• In-Depth Influencer Profile Reports
• Campaign Management and KPI Tracking
•  Monitor competitors and market trends 

Pricing: The platinum plan starts at $499/month and custom pricing is available.

11) Grin

Grin is an AI-powered influencer management platform designed to make influencer partnerships as seamless as possible. The platform offers comprehensive tools for every stage of influencer marketing, from discovery to campaign launch and reporting.

Grin’s features include a website extension for gathering key data on influencers, a dashboard for managing influencer gifting and product seeding, and integrated payment management. Grin is an excellent choice for brands that want to streamline their influencer marketing efforts and manage all aspects of their campaign from a single intuitive platform. 

Key Features:

• Influencer gifting and product seeding
• Integrated relationship management
• Comprehensive Payment Management
• Track and analyze the success of your influencer campaigns

Pricing: Book a demo and get custom pricing.

Top factors to look for in an influencer marketing platform

When you are looking for different platforms, it is important to know the parameters on which you will evaluate platforms and make an informed decision.

Here are 5 important factors to consider when you are deciding the best influencer marketing platform for your business:

• Budget: You need to have a budget in your mind and assess how much you’re willing to spend on influencer marketing tools.
•  Features: Closely analyze and understand each feature and look for platforms that offer features most relevant to your campaign goals, such as AI-powered discovery, real-time analytics, or ROI tracking.
• Ease of Use: User-friendly platforms can save time and reduce the learning curve for your team. Consider booking a demo or signing up for a free trial to see if the platform is easy to navigate or not.
• Integration: Do not miss out on looking into whether you can integrate the platform with your existing marketing tools or CRM systems.
• Customer Support: Always look out for platforms that have strong customer support, especially if you are new to influencer marketing.

Best platform for your business

Qoruz offers a comprehensive set of tools designed for brands and companies. Its data-driven approach, combined with user-friendly features like the Qoruz Score, and real-time reporting, makes it the ideal choice to maximize the effectiveness of your influencer marketing campaigns

Qoruz is particularly suited for large brands and companies looking to scale their influencer marketing efforts with accuracy and efficiency. You can book a demo here to learn more about the platform.

Conclusion

Choosing the right influencer marketing platform in the Indian market can significantly impact your brand’s ability to effectively reach and engage your target audience. Each platform on this list offers unique features and capabilities designed to meet different needs and budgets. You need to be clear with your goals and requirements to choose the right influencer marketing platform.

Whether you’re new to influencer marketing or looking to optimize your current strategies, there’s a platform here that can help you achieve your goals in 2024 and beyond.

Which factors are you considering while choosing a influencer marketing platform?