Influencer marketing has evolved so much from its early rise in 2014 when it was just creating a stir in the marketing world. Now in 2023, we know that influencer...
User-generated content (UGC) is a breath of fresh air on social media; its authenticity factor surpasses even influencer marketing to some extent. According to recent studies, User-generated content(UGC) results in...
Marketing SaaS products in 2023 are more difficult than ever. Efforts that worked seamlessly for businesses five years ago do not leave any mark and become a part of the...
In today’s day and age, social media has become integral to everyone’s lives. We scroll through our feeds, engage with content, and purchase without leaving the platform. With the rise...
Influencer and affiliate marketing are great ways of showcasing your brand in front of your target audience. But lack of understanding between the two will lead to missed opportunities for...
Influencer marketing is one of the most effective marketing efforts of our time, which is why most companies are increasing their influencer marketing budgets with every passing year. And with...
“Influencer marketing campaigns only involve paid collaboration.” And it’s a common misconception among brands. Next misconception that takes over the influencer marketing field is that unpaid campaigns don’t work. Or...
Are you struggling to find the right influencer for your brand’s influencer marketing campaigns? Do you feel overwhelmed with multiple influencer marketing tools available to choose from? If manually finding...
Instagram has over 1.28 billion monthly active users and 500 million daily users. Instagram releases new features very often to keep its users engaged. Instagram has become a powerhouse platform...
Social media: The world thrives in it. So is your target audience. Being actively present on social media helps stay on top of your audience’s list (if not, at least...