Remember when YouTube buffering was the most annoying yet exciting wait time? Then came the YouTube ads replacing the buffering. All you can wait for is for the “Skip ad”...
The truth of influencer marketing is it all begins and comes down to cost. Whether starting a new campaign or looking to hire an influencer, one thing is certain: your...
Your brand is the biggest asset you have to offer to your target audience. Brand safety is a huge issue in influencer marketing – no matter the budget. You will...
In the chaos of sending out an email every week, running paid ads and performing influencer campaigns might seem too much of an effort for you. Well, if other campaigns...
D2C brands have since forever relied on traditional channels (TV, billboards, print etc.) to communicate with their customers. However, consumer behaviour has changed, and new tools have been leveraged to...
News of every brand trying influencer marketing is everywhere. I’ll try not to make it more overwhelming than it already is. Giving you stats that matter and hacks to make...
When creating a brand, it is essential to have rules and guidelines. The principle behind this is simple: If you know how your brand should look, sound or feel, your...
It’s often a misconception that brands outsource their influencer marketing campaigns to agencies. Because every other brand does. The truth is that most brands simply don’t have time to sift...
Like a treasure hunter seeking valuable gems, D2C brands mined the perfect influencers to promote their products and struck gold with their marketing strategies. The below information will serve as...