Running influencer giveaways generates 3.7x more engagement than standard promotional posts, with 91% of campaigns exceeding regular content performance metrics. This comprehensive guide will help you master the art of...
Influencer marketing is hot right now, but it’s tough to know who to trust. Many influencers inflate their numbers with fake followers like bots and inactive accounts. This tricks brands...
When Instagram first came out the primary focus was to feature photographs, specifically those taken on mobile devices. Since then it has evolved from a simple photo-sharing app into a...
If you have been paying attention to D2C brands in India, you will notice how they reshape the traditional retail landscape. By selling products directly to customers, they bypass intermediaries...
The digital revolution has fundamentally transformed how we work. Over the past decade, the gig economy has evolved from a fringe employment model into a dominant force shaping the future...
If you are looking to benchmark your influencer marketing campaigns against the competition, then brand score is the answer. In this article, we will discuss in detail what the brand...
Influencer marketing is evolving rapidly with advancing technologies and shifting audience expectations. The industry’s growth is projected to surpass $21.1 billion, with brands increasingly leveraging data-backed strategies like audience segmentation,...
Influencer marketing is more than just brand promotion—it’s a full-fledged marketing strategy that thrives on authenticity and connection. It evolved from simple endorsements to a complex ecosystem where brands, influencers,...
Influencer marketing and social media marketing have become an important asset for marketers to take brands to the right audiences and build brand awareness while also achieving other important goals...