If you have been paying attention to D2C brands in India, you will notice how they reshape the traditional retail landscape. By selling products directly to customers, they bypass intermediaries...
The digital revolution has fundamentally transformed how we work. Over the past decade, the gig economy has evolved from a fringe employment model into a dominant force shaping the future...
If you are looking to benchmark your influencer marketing campaigns against the competition, then brand score is the answer. In this article, we will discuss in detail what the brand...
Influencer marketing is evolving rapidly with advancing technologies and shifting audience expectations. The industry’s growth is projected to surpass $21.1 billion, with brands increasingly leveraging data-backed strategies like audience segmentation,...
Influencer marketing is more than just brand promotion—it’s a full-fledged marketing strategy that thrives on authenticity and connection. It evolved from simple endorsements to a complex ecosystem where brands, influencers,...
Influencer marketing and social media marketing have become an important asset for marketers to take brands to the right audiences and build brand awareness while also achieving other important goals...
Launching an influencer marketing campaign isn’t as simple as hitting the post button on social media channels. There are multiple layers to the whole process. While deploying your marketing budget,...
As Brain Clark says, “These days, people want to learn before they buy, be educated instead of pitched.” There is no better than leveraging people they trust and facilitating their...
Choosing the right influencer platform isn’t a day’s game. Not all platforms are built the same. Each platform has its features and capabilities. With multiple options available, at times becomes...
If you’re a marketer reading this, you’ll no doubt agree that influencer marketing is an important part of your marketing strategy. The influencer marketing industry in India was valued at...