User-generated content (UGC) is a breath of fresh air on social media; its authenticity factor surpasses even influencer marketing to some extent. According to recent studies, User-generated content(UGC) results in...
Influencer marketing is one of the most effective marketing efforts of our time, which is why most companies are increasing their influencer marketing budgets with every passing year. And with...
“Influencer marketing campaigns only involve paid collaboration.” And it’s a common misconception among brands. Next misconception that takes over the influencer marketing field is that unpaid campaigns don’t work. Or...
Remember when YouTube buffering was the most annoying yet exciting wait time? Then came the YouTube ads replacing the buffering. All you can wait for is for the “Skip ad”...
In the chaos of sending out an email every week, running paid ads and performing influencer campaigns might seem too much of an effort for you. Well, if other campaigns...
News of every brand trying influencer marketing is everywhere. I’ll try not to make it more overwhelming than it already is. Giving you stats that matter and hacks to make...
Fake followers are a severe problem for influencer marketing. You need real followers to boost your brand credibility and generate sales. However, with the rise of fake accounts on Instagram,...