If you have been paying attention to D2C brands in India, you will notice how they reshape the traditional retail landscape. By selling products directly to customers, they bypass intermediaries...
D2C brands have since forever relied on traditional channels (TV, billboards, print etc.) to communicate with their customers. However, consumer behaviour has changed, and new tools have been leveraged to...
As the influence of social media continues to grow day by day, so does the role of influencers in marketing strategy. With social media platforms such as YouTube, Instagram, and...
D2C (Direct to Consumer) companies offer their products directly to their customers without any intervention by the suppliers and distributors. LensKart, Mamaearth, Wow Skin Science, and Sugar are some of...