With almost every industry having made their journey from ‘bricks-versus-clicks’ to ‘bricks-and-clicks’, revenue from websites is no longer secondary. Leveraging technology to understand consumer needs have enabled brands to take...
Did you know it’s predicted that by 2024, the global e-commerce market will reach a value of $6.67 trillion? The beauty industry is also on the rise, and it’s not...
D2C (Direct to Customer) brands are the ones that ship their products directly to the consumers instead of relying on a chain of distributors and retailers. Some popular D2C brands...
With brands increasingly turning to social media influencers to promote their products and services, influencer marketing is becoming incredibly popular. There are more influencers on social media than ever before,...
Direct-to-Customer (D2C) businesses have made a mark since the pandemic in 2020. With businesses permanently shifting online, D2C businesses became more vital than ever in 2022. Indian D2C sales are...
Since its inception, Artificial Intelligence has played a significant role in the business world. AI has affected countless niches, industries, and aspects of businesses. Influencer marketing is one of them....
Introduction Influencer marketing involves collaborating with influencers in your niche to promote your service or product. Influencers generally have large followings that they’ve built over time and trust. So, when...
Influencer marketing has become an increasingly popular approach for brands to boost their brand awareness and expand their reach. It involves collaborating with content creators who are seen as experts...
Once a trend, influencer marketing is now an integral cog of the marketing machine for most brands. Social media is bigger than ever, and as a result, you now have...
Instead of traditional marketing, companies are now focusing on influencer marketing platforms in India, which leverage influencers who have a huge following on social media channels. This is because people...