TL;DR Ever discover your “perfect” fitness influencer was selling questionable supplements just weeks after promoting your science-backed product? In India’s booming wellness market, worth ₹1.5 trillion according to FICCI, identifying...
TLDR What Makes a Good F&B Influencer? India’s food and beverage market reached $544 billion in 2023, with digital discovery driving significant growth, making creator partnerships essential for brands seeking...
TLDR What Makes a Great Beauty Influencer? The beauty industry in India reached ₹80,000 crore in 2023 with 15-18% annual growth, making it one of the most competitive spaces for...
TLDR Why trend-based influencer selection is the future The influencer landscape is shifting at an unprecedented pace. While traditional selection focused primarily on follower count and general aesthetic alignment, forward-thinking...
TL;DR 47% of marketers struggle to find the right influencers for their campaigns. Meanwhile, brands working with perfectly matched creators see up to 11x higher ROI than traditional digital advertising....
TLDR What Are Fake Followers and Engagement? In 2023, brands worldwide lost an estimated ₹7,500 crore to fake influencer engagement. This staggering figure highlights a growing challenge in the creator...
TLDR The Great Influencer Marketing Debate: Reach vs Engagement India’s influencer marketing industry reached ₹1,275 crore in 2022 and is projected to grow at a CAGR of 25% through 2025,...
TL;DR What is engagement rate & why does it matter? 47% of marketers consider engagement rate the most important metric when evaluating influencer campaigns. Engagement rate measures how actively your...
TL;DR Running a brand in India’s competitive digital landscape isn’t just about posting content; it’s about listening to what people are saying about you. From Instagram comments to Twitter mentions,...
TL;DR The Hidden Power of Influencer Marketing for Small Indian Brands 491 million. That’s the number of social media users in India as of 2025, representing a massive opportunity for...