The digital revolution has fundamentally transformed how we work. Over the past decade, the gig economy has evolved from a fringe employment model into a dominant force shaping the future...
If you are looking to benchmark your influencer marketing campaigns against the competition, then brand score is the answer. In this article, we will discuss in detail what the brand...
Influencer marketing is evolving rapidly with advancing technologies and shifting audience expectations. The industry’s growth is projected to surpass $21.1 billion, with brands increasingly leveraging data-backed strategies like audience segmentation,...
According to recent data, influencer marketing is projected to grow from $18.8 billion in 2024 to $24.6 billion in 2025, making it one of the fastest-growing marketing channels. Let’s dive...
Influencer marketing is more than just brand promotion—it’s a full-fledged marketing strategy that thrives on authenticity and connection. It evolved from simple endorsements to a complex ecosystem where brands, influencers,...
The influencer marketing industry is booming, offering a lucrative opportunity for agencies to connect brands with targeted audiences. But with so much competition, how do you stand out and build...
Product launches can be daunting for brands due to the uncertainty surrounding the market’s response to a new offering. While traditional marketing strategies like performance marketing and events are effective...
As social media platforms continue to thrive and consumers increasingly rely on digital recommendations, influencer marketing has become a game-changer for companies seeking to capture the attention of potential customers....
In today’s dynamic and highly competitive digital landscape, standing out from the crowd and driving meaningful results for clients is crucial for any agency. As the realm of influencer marketing...
A young woman in a T20 cricket match holding a placard saying “Tinder Shubham se match kara do” went viral; her picture with the message was circulated on social media...