A few days back, I decided to check out this newly-opened restaurant in Bangalore that I’d been hearing about from friends. As I sat there, enjoying my breakfast, the restaurant...
Uggghhhh… Arae yaarr…. How do you even know I searched for it?…. Ring bells? We all have been there, from listening to your favorite music on YouTube or scrolling through...
According to Statista, influencer marketing is projected to grow at a compound annual of 25% over the next five years. Because of its sudden rise in popularity, many people are...
Instagram has over 1.28 billion monthly active users and 500 million daily users. Instagram releases new features very often to keep its users engaged. Instagram has become a powerhouse platform...
Content marketing has gotten more creative over the decades. The onset of influencer marketing proved to be a gamechanger for the way brands interacted with their target audience. But there’s...
“Influencer marketing campaigns only involve paid collaboration.” And it’s a common misconception among brands. Next misconception that takes over the influencer marketing field is that unpaid campaigns don’t work. Or...
Are you struggling to find the right influencer for your brand’s influencer marketing campaigns? Do you feel overwhelmed with multiple influencer marketing tools available to choose from? If manually finding...
2022 holds great potential for influencer marketing as brands are currently rushing to revamp their marketing strategies and campaigns to connect with millions of consumers who have turned to online...
Most brands now understand that partnering with influential people effectively increases brand awareness, customer loyalty, and revenue. Compared to traditional advertising methods like banner ads, the return on investment (ROI)...