| Instagram Influencer campaign | Insta-Ads | |
| Reach | Targetted reach through influencer’s following | Wide reach due to platform’s wide audience |
| Credibility | High credibility due to relevance of the influencer | Low credibility due to random clutter on the feed |
| ROI | High ROI, if the influencers are chosen according to the brand’s niche | ROI heavily depends on the targeting |
| Scroll trough rate | Scroll through rate is low because the ad is part of the influencer’s content | High scroll through rate because of competition with other ads |
| Trust factor | High trust factor because of the recommendation by an influencer. | Low trust factor because of lack of recommendation. |
Instagram influencer campaigns and Instagram ads serve two completely different marketing purposes. Influencer campaigns are ideal for building trust and credibility of the brand, and ads are used to advertise the brand in front of a large audience. The ideal marketing strategy is to mix and match ads and influencer marketing based on your marketing goals.
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