YouTube Influencer Campaigns vs. Ads: Which is Better?

YouTube influencer campaign YouTube ads 
ReachTargeted reach through influencer’s followingLarge audience reach through targeting 
CredibilityHigh credibility due to the relevance of the YouTuberLow credibility due to forced play between the videos 
ROIHigh ROI if the YouTubers content matches your brand’s nicheROI depends on targeting
Authenticity Authentic due the involvement of a creator with a followingLess authentic due to random clutter and competition with other ads.
Connection Higher connection due to the presence of human elementLower connection due to lack of human element
ValidityStays on the feed of the Youtuber forever and can randomly trend any time Limited presence based on the ad run on the platform

YouTube influencer campaigns and Youtube ads are both effective in achieving marketing goals. But choosing one over the other depends on your brand’s unique needs. YouTube influencer campaigns are known to drive success for many brands like BoAt and Sugar; on the other hand, YouTube ads bring brand recognition for brands like Cred and Zomato.

Mixing and matching the two is better based on your brand growth rather than choosing one.