According to Forbes, “influencer marketing can become one of the most powerful marketing tools in 2023”.
As we all know, with great power comes great responsibility, and the same goes for influencer marketing as well.
It is essential for both parties (Brand and influencers) to draft and agree upon a contract before moving ahead with a campaign.
The contract helps to avoid any unforeseen circumstances in the future and ensures the smooth operation of the campaign.
Let’s discuss what an influencer contract is and how to draft it in detail.
What is an influencer contract?
An influencer contract is a legal agreement between an influencer and a brand who will work together for a campaign.
The agreed-upon deliverables and payments are mentioned in the contract, and both parties have to abide by them.
A legal agreement not only ensures campaign success but also helps to make a transparent and professional relationship between the influencer and the brand.
Now that we know the importance of an influencer contract let’s discuss how to draft one
What are the clauses that must be included in the influencer contract?
There are some essential clauses that must be included in the influencer contract, these clauses are beneficial for the brand as well as the influencers.
State the deliverables clearly
Mention the deliverables clearly in the contract
- Format – Video, static post or reels
- Platform- Instagram, facebook or Youtube
This clause helps to avoid any confusion that can take place.
Set clear and realistic deadlines
Mention the deadline in the contract by which influencers have to produce content; failing to do so will result in payment reduction.
Combine this with a clause that the content has to be approved by the brand to have better control over it.
Mention protocols
Include what has to be highlighted in the content, like hashtags, product/services, accounts and links.
Specify compensation
Clearly state the amount and payment mode of the compensation to the influencer and include the date before the compensation has to be paid.
This clause helps in building influencers’ trust in your brand, which in turn results in better content and relationship.
Establish ownership rights
Some influencers do not keep the collaboration content on their feed for long. That is why make sure to include the minimum time that content will remain on their feed.
Also, establish the rights to use the content on your website or feed ads to avoid any hassle.
Include the termination or cancellation clause
Include a termination or cancellation clause in the contract; this will come in handy if you have come across a fraud influencer for your campaign.
It also helps if the influencer is not producing the content on time or according to your brand’s requirements.
Following these steps will help you draft a perfect influencer contract for your influencer campaign and avoid any hiccups along the way.
If you want to do influencer marketing for your brand, try Qoruz, an easy-to-use influencer marketing platform that easily becomes a part of your team and helps you run effective influencer campaigns for your brand.
Qoruz helps you easily find influencers according to your brand’s niche, which helps in driving sales.
You can also track the campaign in one place with metrics like CPE, CPV and many more with Qoruz.
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