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About Homegrown

Homegrown is more than a digital media publication; it's a movement shaping the narrative of contemporary youth culture in India. Founded by the sibling duo Varun Patra and Varsha Patra, Homegrown focuses on amplifying underrepresented voices, tackling taboo topics, and fostering narratives of socio-political struggles. The platform seeks to build the identity of emerging voices across various facets of youth culture, from street culture to entrepreneurship. Homegrown's agency and content studio connect brands with the youth, driving cultural innovation. Through experiences and initiatives like #HGAcademy, it continues to create cultural impact on the ground. Partnering with over 130 brands, Homegrown is at the forefront of empowering creators and cultivating change in India's creative landscape. Reach out to them at Partner@homegrown.co.in or Editor@homegrown.co.in.

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