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About The Advertising Standards Council of India

The Advertising Standards Council of India (ASCI), founded in 1985, is dedicated to advocating for Self-Regulation in Advertising to safeguard consumer interests. With the collective support of key stakeholders in the advertising industry, including Advertisers, Advertising Agencies, Media (including Broadcasters and the Press), as well as other contributors like PR Agencies and Market Research Companies, ASCI plays a pivotal role in fostering responsible advertising practices. ASCI's primary focus is to uphold its Code for Self-Regulation, ensuring that advertisements adhere to ethical standards. By promoting transparency and ethical conduct, ASCI contributes to creating a trustworthy advertising environment. The organization's commitment extends to protecting the interests of consumers and maintaining high standards within the advertising landscape in India.

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