Author: Achindh MS

Influencer marketing is evolving rapidly with advancing technologies and shifting audience expectations. The industry’s growth is projected to surpass $21.1 billion, with brands increasingly leveraging data-backed strategies like audience segmentation,...

Product launches can be daunting for brands due to the uncertainty surrounding the market’s response to a new offering. While traditional marketing strategies like performance marketing and events are effective...

In today’s dynamic and highly competitive digital landscape, standing out from the crowd and driving meaningful results for clients is crucial for any agency. As the realm of influencer marketing...