Influencer marketing has become a powerful channel for brands looking to engage with their audiences. With advancements in AI and shifts in social media trends, choosing the right influencer in...
When it comes to influencer marketing, YouTube stands as a powerhouse, offering vast opportunities for brands to connect with their audiences through authentic voices. But how do you identify the...
Product launches can be daunting for brands due to the uncertainty surrounding the market’s response to a new offering. While traditional marketing strategies like performance marketing and events are effective...
As social media platforms continue to thrive and consumers increasingly rely on digital recommendations, influencer marketing has become a game-changer for companies seeking to capture the attention of potential customers....
In today’s dynamic and highly competitive digital landscape, standing out from the crowd and driving meaningful results for clients is crucial for any agency. As the realm of influencer marketing...
Social media is widely recognized as a powerful platform for businesses to engage with their target audience, attract new customers, build a community, and effectively communicate their brand message through...
A young woman in a T20 cricket match holding a placard saying “Tinder Shubham se match kara do” went viral; her picture with the message was circulated on social media...
Using influencer marketing to promote your brand can be a challenging task; selecting the right influencers, contacting them, briefing them about the campaign, and evaluating the ROI is plenty of...
Influencer marketing has evolved so much from its early rise in 2014 when it was just creating a stir in the marketing world. Now in 2023, we know that influencer...