Influencer marketing is a powerful and effective way to create awareness for your brand or product. You can use influencers to promote your brand or product by giving them exposure,...
Millenials are above 40 or at least in their late 30s—no offense to the ones hitting their 4th-decade milestone on this planet. And on a side note, age category is...
You know who the influencers are in your industry, but getting them to share your content can be hard. Getting their attention is one thing, but convincing them to share...
A few days back, I decided to check out this newly-opened restaurant in Bangalore that I’d been hearing about from friends. As I sat there, enjoying my breakfast, the restaurant...
Uggghhhh… Arae yaarr…. How do you even know I searched for it?…. Ring bells? We all have been there, from listening to your favorite music on YouTube or scrolling through...
According to Statista, influencer marketing is projected to grow at a compound annual of 25% over the next five years. Because of its sudden rise in popularity, many people are...
Instagram has over 1.28 billion monthly active users and 500 million daily users. Instagram releases new features very often to keep its users engaged. Instagram has become a powerhouse platform...
Content marketing has gotten more creative over the decades. The onset of influencer marketing proved to be a gamechanger for the way brands interacted with their target audience. But there’s...
“Influencer marketing campaigns only involve paid collaboration.” And it’s a common misconception among brands. Next misconception that takes over the influencer marketing field is that unpaid campaigns don’t work. Or...