Influencer marketing has become a powerful channel for brands looking to engage with their audiences. With advancements in AI and shifts in social media trends, choosing the right influencer in...
Influencer marketing and social media marketing have become an important asset for marketers to take brands to the right audiences and build brand awareness while also achieving other important goals...
Launching an influencer marketing campaign isn’t as simple as hitting the post button on social media channels. There are multiple layers to the whole process. While deploying your marketing budget,...
As Brain Clark says, “These days, people want to learn before they buy, be educated instead of pitched.” There is no better than leveraging people they trust and facilitating their...
Choosing the right influencer platform isn’t a day’s game. Not all platforms are built the same. Each platform has its features and capabilities. With multiple options available, at times becomes...
If you’re a marketer reading this, you’ll no doubt agree that influencer marketing is an important part of your marketing strategy. The influencer marketing industry in India was valued at...
Having an in-house influencer team can set your brand apart. Your team can create genuine connections with your audience by leveraging their deep product knowledge and passion. But how do...
As social media platforms continue to thrive and consumers increasingly rely on digital recommendations, influencer marketing has become a game-changer for companies seeking to capture the attention of potential customers....
Social media is widely recognized as a powerful platform for businesses to engage with their target audience, attract new customers, build a community, and effectively communicate their brand message through...