The number of influencers and the confusion of choosing one for influencer marketing campaigns are increasing simultaneously. The criteria influencers must fulfil varies from brand to brand. Which makes picking...
If you’re a small business, it can be tempting to think that social media isn’t worth your time. After all, when you’re busy trying to crank out products and services...
What if we tell you there is an opportunity staring right at you, and you are not taking advantage of it! Confused? We are talking about the ‘review’ feature commonly...
2023 was the year when Instagram changed its chronological feed for an algorithm timeline. This change resulted in difficulty to reach an audience for many users. Instagram communities looking to...
Influencer marketing is a very effective way to drive sales, brands use it in a strategic way to level up their profit. But, most of the famous influencers are out...
According to a recent consumer study, nine out of ten people have more trust in influencers than in brands. Another study suggests that ads do not perform as well as...
Nowadays, Twitter is widely used for sharing opinions, staying updated on various topics, and keeping abreast of global events. In India, start-ups and entrepreneurs are capitalizing on Twitter to increase...
Most of us have bought something recommended by our favorite influencers, and we all are witnessing the power of influencer marketing. That is why influencer marketing is one of the...
Influencer marketing has become a perfect strategy for brands that want to reach their audiences in a non-promotional way. Instead of pushing their message, they can take the help of...