The estimated growth of Instagram in the coming year is predicted to be 25%. Currently, 2 billion users are active on the platform. This means by the year 2023, 2.5...
Influencer marketing has become a crucial part of your business strategy. Whether you’re looking to raise brand awareness or drive sales, the influencer space is one of the best ways...
A brand ambassador and influencer program are ways to partner with celebrities, influencers, or other public figures to promote a product. They can be similar in some ways but also...
The number of influencers and the confusion of choosing one for influencer marketing campaigns are increasing simultaneously. The criteria influencers must fulfil varies from brand to brand. Which makes picking...
If you’re a small business, it can be tempting to think that social media isn’t worth your time. After all, when you’re busy trying to crank out products and services...
What if we tell you there is an opportunity staring right at you, and you are not taking advantage of it! Confused? We are talking about the ‘review’ feature commonly...
2023 was the year when Instagram changed its chronological feed for an algorithm timeline. This change resulted in difficulty to reach an audience for many users. Instagram communities looking to...
Influencer marketing is a very effective way to drive sales, brands use it in a strategic way to level up their profit. But, most of the famous influencers are out...
According to a recent consumer study, nine out of ten people have more trust in influencers than in brands. Another study suggests that ads do not perform as well as...