Influencer Marketing Resource Centre

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Country Delight 's Influencer campaign strategy case study
How Bare Anatomy successfully built an analytical approach to Influencer Marketing?

Country Delight 's Influencer campaign strategy case study
How Country Delight successfully executed a data-backed Influencer campaign strategy?

MSL's Influencer Campaign Execution and Management strategy case study
How MSL Developed an Analytics-Backed Influencer Marketing Campaign Execution and Management Framework?

Edelman's Influencer Search and selection strategy case study
How Edelman Developed a Recruitment Framework Backed with Influencer Deep Analytics?

Pepsico's data backed influencer marketing strategy case study
How PepsiCo Successfully Developed a Data-Backed Influencer Analysis Strategy?

Etsy's influencer marketing strategy with analytics case study
How Etsy Tapped into an Impactful Influencer Community with Qoruz’s Deep Analytics?

Marico's influencer analysis strategy case study
Marico utilized Qoruz’s extensive data to develop a robust influencer analysis strategy.

MSL's Influencer Campaign Execution and Management strategy case study
How Momspresso Achieved Strategic Performance Tracking of Campaigns with Qoruz?

Friendship day influencer marketing campaign insights
Influencer Marketing Playbook for D2C Brands

Friendship day influencer marketing campaign insights
Marketing to Millennials and Gen-Z

Friendship day influencer marketing campaign insights
The Changing face of the Beauty industry: Influencers addition

Friendship day influencer marketing campaign insights
Deep Insights to Step-up your Friendship Day Campaign (2020)

Mother's day Influencer marketing campaign insights
How to Win Customer Influence this Mother’s Day? (2020)

Drive brand engagement during covid lockdown
How to Drive Brand Engagement During Covid Lockdown? (2020)

Holi Influencer marketing campaign Insights
Key Insights to Influence Audience this Holi. (2020)

Valentine's day influencer marketing campaign insights
How to Influence Sales this Valentine’s Day? (2020)

China's influencer marketing strategy
How China Engineered 10X Growth with Influencers? (2020)

Diwali influencer marketing campaign report
Who Influences India’s Diwali Purchases? (2019)

Influencer marketing platform chrome extension
Qoruz Chrome Extension

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Frequently Asked Questions

Influencers nurture strong, personal connections with their followers that brands cannot achieve today. The bigger the brand, the harder it is to be close and personable with your followers.

Influencers have the ability to sway the purchasing decisions of their followers due to their expertise, charisma, or authority. By also letting followers into their lives, influencers manage to build powerful relationships based on loyalty and trust.

This is why an increasing number of companies are opting for influencer marketing.

Most believe influencer marketing is as simple as finding a popular social media influencer, connecting with them, and paying them to create posts about your brand.

The truth is:

There's a lot more to consider behind the scenes.

From influencer metrics to audience behaviour, influencer marketing consists of a complex world of data and patterns that make it work.

From choosing the right influencer with the right audience to tracking the performance of every single post, influencer marketing needs a strong understanding of the field and lots of precise data to achieve true success.

With Qoruz, analyzing and understanding information has never been more comprehensive or simple. Take the step towards your first influencer marketing campaign by clicking here.

Here are a few simple steps to help you reach out to influencers:

  1. Search and make a list of your preferred influencers
  2. Prioritize them based on your marketing needs
  3. Gather contact information (most likely email) of each influencer (you can usually find this directly on their social media profile or website)
  4. If there is no contact information, send them a direct message on their social profile.
  5. Craft a concise message introducing yourself and your brand, what you love about the influencer's work, and how a collaboration would be mutually beneficial. Write your campaign expectations and brief in the latter half of your mail or message.
  6. Here what they have to say and find suitable conditions for both parties to begin your partnership.