Smytten is an Indian online platform for luxury beauty, grooming and wellness products. It offers a wide range of products from skincare, haircare, makeup, perfumes, personal care, and wellness from luxury, high-end and niche brands. They also offer a subscription-based service, where customers can try a selection of products from different brands before purchasing the full-size versions. Smytten allows customers to discover new products, read reviews and purchase them in a seamless way.
Smytten wanted to identify the influencers who match their Brand image and who have the right target audience to promote their premium products.
With the help of Qoruz, Smytten identified influencers with a higher % of female followers that have a strong hold on the same target audience. This helped Smytten ensure that the quality of the content that was produced by the influencers would resonate with the brand as well as their target audience. All the influencers roped in via Qoruz helped them yield 250K views & 650K impressions.