There are null followers on News18Punjab's handle, and it keeps on fluctuating like any other influencer. But the number of followers is not the only metric you should be looking for before collaborating with an influencer. Other very important metrics to look for along with followers count are engagement rate, demographic and follower insight.

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Instagram metrics available for News18Punjab are followers growth and engagement rate, authenticity of comments & audience demographics. All the details are crucial for targeting the audience and making an informed influencer selection.

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