Top 25 Most Followed Influencers on Instagram (2023)

Reachout & connect with Most Followed Instagram influencers

These influencers come from various niches, including fashion, beauty, lifestyle, travel, and fitness. They have managed to leverage their massive following to become some of the most sought-after brand ambassadors and influencers in the industry. Check out the list of the Top 25 most followed influencers on Instagram (2023) based on metrics like cost, engagement rate, growth rate, & much more. Find influencers now.

The influencers are shortlisted based on the maximum follower count from this category

Name Followers AVG. Engagement Engagement Rate AVG. Video Views Qoruz score Contact Details
25.8m 1.3m 5.41% 3.7m 9.54 View Contact


29.8m 626.6k 2.1% 1.4m 9.34 View Contact

Sunny Leone -

54.5m 403.8k 0.74% 1m 9.28 View Contact

Nita Shilimkar -

12.4m 384.2k 3.07% 1.2m 9.28 View Contact

Piyanka Mongia -

9.1m 365k 3.97% 317.7k 9.28 View Contact

Aditi Bhatia -

6.3m 328.6k 5.18% 308.9k 9.27 View Contact

Silambarasan TR -

12.4m 266.9k 2.15% 351.4k 9.25 View Contact

Sajid Shaikh -

5.5m 222k 4.03% 500.1k 9.24 View Contact

Riva Arora -

11.1m 201.3k 1.81% 175.6k 9.23 View Contact

Rubina Dilaik -

9m 168.7k 1.86% 709k 9.23 View Contact

Lucky Dancer -

6.5m 143k 2.19% 936.3k 9.22 View Contact

Manushi Chhillar -

6.4m 153.7k 2.37% 170.7k 9.22 View Contact


6.3m 156.8k 2.46% 150.6k 9.22 View Contact
6.3m 147.7k 2.33% 650.9k 9.22 View Contact

adnaan shaikh -

11.5m 94.4k 0.82% 246.7k 9.21 View Contact

Beauty Khan -

11.4m 109.8k 0.96% 523.2k 9.21 View Contact
8.4m 95.9k 1.13% 481.7k 9.21 View Contact

Tia Bajpai -

6.7m 95.1k 1.42% 5.3k 9.21 View Contact

vaani kapoor -

6.9m 113.9k 1.65% 570k 9.21 View Contact

Huma Qureshi -

6.8m 50.2k 0.73% 237.4k 9.2 View Contact
6.5m 77.1k 1.18% 136k 9.2 View Contact

Kritika malik -

5.9m 55k 0.93% 201.6k 9.2 View Contact

shadab khanโค -

5.1m 54.2k 1.04% 884.3k 9.2 View Contact

Khushboo Khan -

6m 49.5k 0.82% 435.8k 9.19 View Contact

Manish Malhotra -

7.3m 21.8k 0.3% 326.7k 8.63 View Contact

Looking to collaborate with Most Followed Instagram influencers? Sign Up and connect now.

Connect with influencers

Are you looking for a full-fledged AI-driven platform, to not just find influencers in India but also analyse & optimize your campaign and improve the ROI, check Qoruz influencer marketing platform.

Explore Influencers from Other Industries

Connect with Most Followed Instagram influencers & bloggers

After youโ€™ve finalized the list of Most Followed Instagram influencers and bloggers to work on your influencer campaign, the next crucial step is to find the contact details of the Most Followed Instagram influencers youโ€™ve finalized. So you can reach out, connect and understand commercials and deliverables before collaborating with the influencer.

Qoruz platform maintains the database of influencerโ€™s contact details which includes the influencerโ€™s email ID & phone number. It also includes the influencer managerโ€™s contact details. SignUp with Qoruz and access influencer contact details.

Get Influencer Contact Details

Frequently Asked Questions

Influencers nurture strong, personal connections with their followers that brands cannot achieve today. The bigger the brand, the harder it is to be close and personable with your followers.

Influencers have the ability to sway the purchasing decisions of their followers due to their expertise, charisma, or authority. By also letting followers into their lives, influencers manage to build powerful relationships based on loyalty and trust.

This is why an increasing number of companies are opting for influencer marketing.

Most believe influencer marketing is as simple as finding a popular social media influencer, connecting with them, and paying them to create posts about your brand.

The truth is:

There's a lot more to consider behind the scenes.

From influencer metrics to audience behaviour, influencer marketing consists of a complex world of data and patterns that make it work.

From choosing the right influencer with the right audience to tracking the performance of every single post, influencer marketing needs a strong understanding of the field and lots of precise data to achieve true success.

With Qoruz, analyzing and understanding information has never been more comprehensive or simple. Take the step towards your first influencer marketing campaign by clicking here.

Here are a few simple steps to help you reach out to influencers:

  1. Search and make a list of your preferred influencers
  2. Prioritize them based on your marketing needs
  3. Gather contact information (most likely email) of each influencer (you can usually find this directly on their social media profile or website)
  4. If there is no contact information, send them a direct message on their social profile.
  5. Craft a concise message introducing yourself and your brand, what you love about the influencer's work, and how a collaboration would be mutually beneficial. Write your campaign expectations and brief in the latter half of your mail or message.
  6. Here what they have to say and find suitable conditions for both parties to begin your partnership.
Sunny Leone and 9 influencers are found in the same category.
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