Globally, social media plays a key role in influencing and changing people’s perspectives. We can say that social media manipulates people’s minds and this is where social media influencers enter...
Over the last few decades, the world has seen some massive changes owing to the rapid digitization across the globe. And the marketing and advertising industry did not waste a...
Creating an influencer marketing campaign is an influential marketing strategy brands adopt worldwide. The strategy allows them to connect with influential people on social media with a large social following...
Earlier, the world of influencers was primarily only celebrities, sports, and journalism. Then social media expanded and greeted a new range of achievers who enjoyed a massive following. These people...
India is one of the biggest markets for retail manufacturers. The market is expected to grow to US $1.7 trillion in the next 2 to 3 years. Consumers expect brands...
With almost every industry having made their journey from ‘bricks-versus-clicks’ to ‘bricks-and-clicks’, revenue from websites is no longer secondary. Leveraging technology to understand consumer needs have enabled brands to take...
Did you know it’s predicted that by 2024, the global e-commerce market will reach a value of $6.67 trillion? The beauty industry is also on the rise, and it’s not...
D2C (Direct to Customer) brands are the ones that ship their products directly to the consumers instead of relying on a chain of distributors and retailers. Some popular D2C brands...
With brands increasingly turning to social media influencers to promote their products and services, influencer marketing is becoming incredibly popular. There are more influencers on social media than ever before,...