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Benchmark the Real Impact impact_textof your Influencer Marketing Campaigns

Brands
  • Nykaa
  • L'Oreal
  • Pilgrim
  • Huda Beauty
  • Garnier
  • maybelline
  • Derma Co.
  • The Derma Co.
  • Neutrogena
  • Charlotte Tibury
  • Love Beauty & Planet
  • Mamaearth
  • Lakme
  • Dr. Sheth's
  • Kay Beauty
  • Aqualogica
  • Swiss Beauty
  • Pond's
  • Dot & Key
  • Fenty Beauty
  • Plum Goodness
  • Nivea
  • Benifit Cosmetics
  • Jovees
  • Mac Cosmetics
  • Panteen
  • Kapiva
  • Colorbar
  • Bombay Shaving Company
  • Sugar Cosmetics
  • Laneige
  • Lotus Herbals
  • Forest Essential
  • Bioderma
  • BBlunt
  • Dove
  • Pac Cosmetics
  • Olay
  • Sol de Janeiro
  • Too Faced
  • Kama Ayurveda
  • Kiro Clean Beauty
  • Vasline
  • Tresemme
  • Urban Decay
  • MyGlamm
  • Morphe
  • Minimalist
  • Faces Canada
  • Kosas
  • Be Bodywise
  • Cetaphil
  • The Body Shop
  • Clinique
  • WOW Skin Science
  • Bobbi Brown
  • Braun
  • Arman
  • Woildstone
  • Iinnisfree
  • Kylie Cosmetics
  • Wella Professionals
  • Chicnutrix
  • Anomaly
  • Biolage
  • Health & Glow
  • Lotus Organics
  • Oziva
  • Adidas
  • Estee Lauder
  • Pat McGrath Labs
  • AXE
  • Drunk Elephant
  • Glossier
  • TNW
  • Beardo
  • Bath & Body Works
  • Earth Rhythm
  • Anastasia Beverly Hills
  • House of Beauty
  • Revlon
  • mCaffine
  • AVP
  • Bajaj Almond Drops
  • Anua
  • Re'equil
  • The Man Company
  • Glow Recipe
  • Bare Anatomy
  • The Moms CO.
  • Organic Harvest
  • Indulgeo Essentials
  • Juicy Chemistry
  • St. Botanica
  • VILVAH
  • Nykd
  • Smashbox
  • Bella Vita Organic
  • Trichup
  • Aveda
beauty
Categories
  • 💄 Beauty
  • 👗 Fashion
  • 🧼 FMCG
  • 💻 Tech
Problem

What’s Wrong with Current Influencer Marketing Metrics?

Current influencer metrics offer numbers, but no real clarity on impact or actionable insights.

Disconnected from Results

Earned Media Value (EMV) sounds impressive, but it rarely translates to real ROI

No Clear Improvement Path

Current metrics don’t tell you what to do next. They lack actionable insights

marketing_metrics_problem_illustartion

Misfit Campaigns Metrics

Awareness campaigns and product launches aren’t the same, why use the same metrics?

Audience Blind Spots

Are you reaching the right audience? Most metrics can’t tell you if your hitting its mark.

New

Brand Buzz Index

A benchmark to identify where your brand's influencer marketing efforts stand. Evaluate and optimize your current strategy to outperform the competition.

Stop relying on incomplete data and outdated metrics. Brand Buzz Index gives you the actionable insights you need to stay competitive and grow efficiently.

Brand Score - Illustration

Why Brand Buzz Index?

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360o view of brand’s influence

Analyze key engagement metrics like likes, comments, video views, and followers to get a complete view of your brand’s impact on Instagram.

Benchmark Performance

Easily benchmark your performance within the industry and stay ahead in the competitive landscape.

Optimize Campaigns

Identify what needs attention and get actionable insights to refine your current strategies.

Benchmark

How Brand Buzz Index is Calculated?

Engagement Quality

The quality of engagement you receive on your content in the form of likes, shares, etc.

Estimated Reach

The estimated follower growth rate and influencer reach you get each month.

Positioning Against Competition

Your brand standing in the industry as compared to your competitors.

quote_iconOasis Fertility-logo

Our partnership with Qoruz marks a pivotal step in our journey. Qoruz has been integral to our influencer marketing strategy, aiding us from identification to ROI metrics. By leveraging their advanced analytics, we have effectively reached the right key opinion leaders and those in need of fertility assistance. Looking ahead, this partnership promises to further enhance our reach and effectiveness, allowing us to connect with our audience in increasingly impactful ways.

Soumyadip Chatterjee-picture
Soumyadip Chatterjee

Chief Marketing Officer

quote_iconMarico-logo

Qoruz is quite a simple and easy to use influencer marketing platform and has been very helpful in planning our influencer outreach campaigns, by putting together the right plans and identifying the right people to work with

Sophia Christina-picture
Sophia Christina

Manager, Brand PR & COPCOM

quote_iconPepsico-logo

Qoruz's detailed influencer analytics helped us recognize influencers based on brand objectives

Shailendra Kurapati-picture
Shailendra Kurapati

Social Listening & Insights Lead

quote_iconBare Anatomy-logo

Qoruz has been helpful for us to use a data-driven approach to identify influencers who are the right fit for our TG. We are glad to be able to use the tool for building an analytical approach to influencer marketing. Also, shout out to the account managers for their support.

Aman Killa-picture
Aman Killa

Head of Revenue

quote_iconOasis Fertility-logo

Our partnership with Qoruz marks a pivotal step in our journey. Qoruz has been integral to our influencer marketing strategy, aiding us from identification to ROI metrics. By leveraging their advanced analytics, we have effectively reached the right key opinion leaders and those in need of fertility assistance. Looking ahead, this partnership promises to further enhance our reach and effectiveness, allowing us to connect with our audience in increasingly impactful ways.

Soumyadip Chatterjee-picture
Soumyadip Chatterjee

Chief Marketing Officer

quote_iconOMS Digital-logo

Qoruz is the most effective influencer platform in terms of cost, effort, and convenience. Their multi-filter features and detailed influencer database helps us make informed decisions while suggesting branded content plans. Most importantly, they have a super responsive team that constantly helps us with issues if any.

Megha Punjabi-picture
Megha Punjabi

Manager of Influencer Marketing

quote_iconMadison World-logo

Qoruz's robust database helps find any category of influencers be it nano, micro, macro, mega, or celebrity and the direct outreach feature helps us provide cost efficiency to our clients. Our Goal was to create a one-stop solution for our clients and Qoruz has enabled us to achieve our goal.

Vishal Singh Pachera-picture
Vishal Singh Pachera

Account Director

quote_iconAutumnGrey-logo

From identifying the ‘right’ influencer, to managing them, to measuring impact – influencer marketing platform, Qoruz has made my team’s life much more comfortable. It’s amazing to partner with them!

Mithun Cotha-picture
Mithun Cotha

SVP - Data & Insights

quote_iconMSL Group-logo

Qoruz makes it so easy to keep track of a huge number of influencers and their engagements. What really stands out are the detailed analytics and insights we get, which help us make smarter, data-driven decisions for our campaigns.

Aruna Handique-picture
Aruna Handique

Planning Director

quote_iconOMS Digital-logo

Qoruz is the most effective influencer platform in terms of cost, effort, and convenience. Their multi-filter features and detailed influencer database helps us make informed decisions while suggesting branded content plans. Most importantly, they have a super responsive team that constantly helps us with issues if any.

Megha Punjabi-picture
Megha Punjabi

Manager of Influencer Marketing

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An Award Winning Influencer Marketing Platform

Titan-logoDiscovery hours saved

200+

OMS Digital-logoIncrease in Engagement Rate

600%

MSL-logoHours Saved

108

Titan-logoDiscovery hours saved

200+

Frequently Asked Questions

What makes the Qoruz Brand Buzz Index different from traditional metrics like EMV or SOV?

Unlike scattered metrics like Earned Media Value (EMV) or Share of Voice (SOV), the Qoruz Brand Buzz Index provides a holistic view by combining engagement, reach, and competitive benchmarking, tailored to align with specific campaign goals.

Can I use the Brand Buzz Index to compare my brand with competitors?

Yes, Brand Buzz Index includes benchmarking against industry standards, allowing you to see where your brand stands in relation to competitors and uncover areas for improvement.

How does the Brand Buzz Index help my brand's influencer marketing efforts?

The Brand Buzz Index provides actionable insights to benchmark your performance, optimize campaigns, and make smarter decisions. It helps you identify the strengths and weaknesses of your influencer marketing strategy and refine it for maximum impact.

Ready to see your brand’s influence?

Stop relying on incomplete data and outdated metrics. Brand Buzz Index gives you the actionable insights you need to stay competitive and grow efficiently.

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Qoruz is an influencer marketing and intelligence platform that enables superior influencer discovery, quick and easy influencer outreach.
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