Top 25 Lifestyle Influencers and Bloggers in India on Instagram (2025)

Creator Authority Score is a percentile-based scoring ranging from 1 to 10 and the score is distributed based on their audience engagement at the various social media platforms. The Creator Authority Score includes the following metrics:- Average Likes, Follower Count, Average Comments, Follower Growth rate, Average video view, Engagement rate. Each is given a different weightage. The matrices are drawn from within a limited time frame or the number of posts to ensure the numbers are up-to-date and unbiased.

Basic parameters - once a week, Content - once a month, Which allow for content to achieve maximum growth, and Profile gets updated with a 14-day lag. But users can update their profile on demand by clicking on update profile, once it's updated, users are notified.

It has a robust ranking algorithm that crawls through publicly available information to generate search results. We use a combination of algorithms that extract keywords from the text and perform morphological analysis. To narrow down the search even more, you can switch to "In content" or "In bio" separately. This would provide more specific results as per your requirements.

Followers growth rate refers to the speed at which the creator's followers are increasing every month. If it's 2% that means the creator has grown the number of followers by 2% every month or a year.

Basic creator insights such as - avg like, comments, followers, video views, reel metrics gets updated once a week. Follower growth rate - every 30 days, Audience data gets updated - every 6 months, Content - Every 30 days