The New Industry Standard For
Influencer Marketing.
The Reason We Created It
The Problem:
With influencer marketing campaigns taking larger chunks of companies’ marketing budgets every day, marketers and influencers need a unviersally reliable system to make better, more informed decisions.
The Solution:
The Qoruz score is an aspirational step towards making influencer marketing more transparent, effective, and informative for both marketers and influencers using the power of data.
How it Helps
The Qoruz score is an aspirational step towards making influencer marketing more transparent, effective, and informative for both marketers and influencers around the world.
Simplifying Influencer Marketing for Brands
The Qoruz Score evaluates influencers based on their performance on a platform. Using data-driven insights, it helps brands and marketers find influencers who give marketers the most bang for their buck.
Find the most effective influencers
Compare influencers more accurately
Providing Performance Insights for Influencers
Every factor used to calculate the Qoruz Score is based on deep analytics so it is a precise reflection of an influencer’s performance on a social platform.
Gather Industry And Platform-based Insights
Observe Your Influence Across Platforms
How Does It Work?
The Qoruz score is an aspirational step towards making influencer marketing more transparent, effective, and informative for both marketers and influencers around the world.
Scoring Methodology
The Qoruz score includes the following metrics, each given different weightage. The metrics are drawn from within a limited time frame or number of posts to ensure the numbers are up-to-date and unbiased.
Average Likes
Average of all likes excluding posts with abnormally high likes.
Follower Count
Total number of followers for a profile.
Average Comments
Average of all comments excluding posts with abnormally high comments.
Follower Growth Rate
Percentage increase/decrease in followers over limited time-period.
Average Video Views
Average of all video views excluding posts with abnormally high views.
Engagement Rate
Percentage of (Number of engagements on a post/Total number of followers).
Weightage of Parameters
As mentioned before, studies state engagement as a more accurate measure of social media impact. With that as the foundation, we used years of research to fine-tune a highly-accurate weightage system.
Using these methods, the Qoruz Score is calculated separately for each platform.
You may wonder:
Why not a universal social scoring system?
A Combined Social Score Does Not Work
In most cases, an influencer rises to fame due to their activities on a particular social media platform and leverage it to build a presence on other platforms.
There can be multiple reasons for this:
- Maybe they have more expertise in a particular platform than others.
- Maybe their content format/topic works best in a specific platform.
- Maybe a proportion of their audience from the first platform is not present on other platforms.
So when you combine platforms for scoring, a top Instagram influencer’s score becomes lower due to their limited activity on Facebook or Twitter.
Engagement Is Better than Follower Count
Many influencers command huge payouts due to their massive follower-base. But many other factors that come into
play when considering influence.
Here are two influencers with widely-differing follower-counts:.
Influencer Comparision
Shilpa Shetty
Mumbai, MH, India
Shilpa Shetty is a famous movie star and a large part of her audience is interested in that aspect of her social content.
Sapna Vyas
Mumbai, MH, India
Sapna Vyas Patel’s (popular fitness influencer) Instagram is dedicated towards fitness-related content.
9.25
1.3k
564.2k
1.55%
267.2k
Qoruz Score
Average Comments
Average Video Views
Engagement Rate
Average Likes
9.26
1.1k
423.2k
17.14%
311.5k
Audience Interests
16.18%
11.9%
11.9%
11.9%
11.9%
Fitness
Movies
Fashion
Travel
Beauty
22.61%
12.8%
8.78%
8.45%
6.26%
Key insights
- Large audience base
- Wider range of content, meaning diverse audience
- Lower engagement rate, offset by follower count
- High price due to follower count
- Qoruz Score of 9.25
- Relatively smaller audience base
- Specific content, meaning homogenous audience
- Higher engagement rate.
- Relatively lower price due to follower count.
- Qoruz Score of 9.26
- Large audience base
- Wider range of content, meaning diverse
audience - Lower engagement rate, offset by follower count
- High price due to follower count
- Qoruz Score of 9.25
- Relatively smaller audience base
- Specific content, meaning homogenous audience
- Higher engagement rate.
- Relatively lower price due to follower count.
- Qoruz Score of 9.26
So what does all this mean?
Sapna Vyas is a better influencer than Shilpa Shetty?
Or vice-versa?
Neither.
We’re simply illustrating how the Qoruz Score can help identify influencers who are just as good as, or better than,
famous celebrities with massive follower counts. The scoring system concisely measures influencer effectiveness on
the basis of data and ranks them without bias. Marketers still have the responsibility of evaluating the myriad other
factors and picking the influencer who best fits their goals and objectives.
We envision influencer marketing to become integral to the overarching marketing landscape. And as part of this industry, we’re determined to make it more holistic, transparent, and powerful for businesses and influencers everywhere.