With influencer marketing campaigns taking larger chunks of companies’ marketing budgets every day, marketers and influencers need a unviersally reliable system to make better, more informed decisions.
The Qoruz score is an aspirational step towards making influencer marketing more transparent, effective, and informative for both marketers and influencers using the power of data.
The Qoruz score is an aspirational step towards making influencer marketing more transparent, effective, and informative for both marketers and influencers around the world.
The Qoruz score includes the following metrics, each given different weightage. The metrics are drawn from within a limited time frame or number of posts to ensure the numbers are up-to-date and unbiased.
Average of all likes excluding posts with abnormally high likes.
Total number of followers for a profile.
Average of all comments excluding posts with abnormally high comments.
Percentage increase/decrease in followers over limited time-period.
Average of all video views excluding posts with abnormally high views.
Percentage of (Number of engagements on a post/Total number of followers).
As mentioned before, studies state engagement as a more accurate measure of social media impact. With that as the foundation, we used years of research to fine-tune a highly-accurate weightage system.
Using these methods, the Qoruz Score is calculated separately for each platform.
Many influencers command huge payouts due to their massive follower-base. But many other factors that come into
play when considering influence.
Here are two influencers with widely-differing follower-counts:.
Mumbai, MH, India
Shilpa Shetty is a famous movie star and a large part of her audience is interested in that aspect of her social content.
Mumbai, MH, India
Sapna Vyas Patel’s (popular fitness influencer) Instagram is dedicated towards fitness-related content.
We’re simply illustrating how the Qoruz Score can help identify influencers who are just as good as, or better than,
famous celebrities with massive follower counts. The scoring system concisely measures influencer effectiveness on
the basis of data and ranks them without bias. Marketers still have the responsibility of evaluating the myriad other
factors and picking the influencer who best fits their goals and objectives.
We envision influencer marketing to become integral to the overarching marketing landscape. And as part of this industry, we’re determined to make it more holistic, transparent, and powerful for businesses and influencers everywhere.