While Influencer Marketing is valued at $6.5 Bn in the US, the figures cross over $15.5 Bn in China, directly contributing to $9 Bn growth in the eComm industry

The momentum has moved sales across Auto, Cosmetics, Beauty, Retail as well, contributing to over $5 bn in sales.

This report summarizes the factors that paved the way for the growth like, change in Social Landscape, Buyer Cycle pattern shift, KOL nuances, Audience behavior on the Chinese web, and more.