Friendship day sees a waterfall of social conversations with the Indian audience. Observing the activity from a social campaigner's lense, it can get a tad bit difficult to skim through the voices to find right insights and build on a solid content or Influencer campaign.

Our data and content team has put together some key insights that can help you understand affinities, behavior, and patterns of content sharing by Indian audiences that can be of help to build campaigns that resonate. Dive in!