India Auto Report 2025: The New Drivers of Consumer Choice

The automobile industry has always been defined by engineering and design, but the real shift today is in how decisions are made. Buyers no longer start at the dealership; they start online, actively look at social media reviews, and reach out to influencers who explain, compare, and stress test cars in plain language. When brands understand this path to purchase and find ways to analyze influencer marketing data insights, take data-driven decisions to align with credible influencers, they earn trust earlier and convert interest into test drives and sales.

S. Swaminathan,Founder and Partner - ContraMinds Labs