Durex is a brand of condoms, lubricants, and other sexual health products. It is one of the most well-known and widely-used brands of condoms in the world. Durex products are available in many countries worldwide and are known for their high quality and reliability.
Durex wanted to amplify their Ultra Thin Condoms with Nano and Miro influencers across Instagram. They wanted to develop a strategy to manage their budgets as well as maximise their brand content.
Along with Qoruz they were able to develop a strategic list of 3000 influencers. The influencers chosen drastically helped with maximising Durex’s brand content which helped them attain an impeccable reach of 12M with a CPV of less than 0.5.