Discover how Durex generated a reach of 12M and maximised its brand content with the help of Qoruz.

About

Durex is a brand of condoms, lubricants, and other sexual health products. It is one of the most well-known and widely-used brands of condoms in the world. Durex products are available in many countries worldwide and are known for their high quality and reliability.

The Challenge:

Durex wanted to amplify their Ultra Thin Condoms with Nano and Miro influencers across Instagram. They wanted to develop a strategy to manage their budgets as well as maximise their brand content.

The Result:

Along with Qoruz they were able to develop a strategic list of 3000 influencers. The influencers chosen drastically helped with maximising Durex’s brand content which helped them attain an impeccable reach of 12M with a CPV of less than 0.5.