They are a cutlery-related manufacturer which has developed close to 10,000 products in the cooking, grooming, beauty care, and medical fields. KAI is well-known for producing high-quality knives and kitchen tools using traditional craftsmanship combined with modern technology. They offer a wide range of products including chef knives, utility knives, cutting boards, kitchen shears and more. They are also a major supplier of knives to professional chefs and culinary schools.
KAI wanted to showcase their newly launched razors collection through Instagram reels and stories to gain the trust of their audience.
With the help of Qoruz they were able to activate 170 influencers to post stories and reels. This got them a reach of 900K. This helped them create an immersive experience for influencers and audiences.