SUCCESS STORY

Discover how Qoruz helped St. Ives generate 1 million + views to promote the brand's natural products through creators.

Creators

9

Impressions

2.4M

Views

1.3M

CPV

0.7

About

St. Ives is a brand of skin and body care products. It is owned by Unilever, a multinational personal care and household goods company. The brand is known for using 100% natural ingredients in their products like moisturizers, exfoliants, and extracts to bring the joy of nature.



The Challenge:


St. Ives wanted to run an impactful influencer campaign to promote their 100% Natural products in the form of good-quality videos. This required Qoruz’s expertise in selecting and activating influencers in their niche, who would help St. Ives reach their desired audience.


The Result:


The 21+ metrics-based influencer discovery of Qoruz across (nano, micro, macro & celebs) helped St. Ives find the right influencers for their campaigns.

With the help of Qoruz, St. Ives used a data-driven approach to rope in Influencers to create videos to send their brand message effectively to their target audience. All the influencers roped in via Qoruz helped them yield a CPV of 0.7 with 2.4M impressions.


StIves-Case-Study
INDUSTRY

Beauty & Personal Care

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