St. Ives is a brand of skin and body care products. It is owned by Unilever, a multinational personal care and household goods company. The brand is known for using 100% natural ingredients in their products like moisturizers, exfoliants, and extracts to bring the joy of nature.
St. Ives wanted to run an impactful influencer campaign to promote their 100% Natural products in the form of good-quality videos. This required Qoruz’s expertise in selecting and activating influencers in their niche, who would help St. Ives reach their desired audience.
The 21+ metrics-based influencer discovery of Qoruz across (nano, micro, macro & celebs) helped St. Ives find the right influencers for their campaigns.
With the help of Qoruz, St. Ives used a data-driven approach to rope in Influencers to create videos to send their brand message effectively to their target audience. All the influencers roped in via Qoruz helped them yield a CPV of 0.7 with 2.4M impressions.