As an FMCG company, it’s paramount that you work with different influencers for each brand. This not only ensures you top influencers for each product category, but helps keep your communications fresh. That’s where Qoruz’s vast influencer database comes in. Filter your search using options such as brand mentions, content categories, estimated costs, audience demographics and more to find your ideal brand advocates.
Qoruz lets you view all the brands an influencer has worked with in the past. Protect your brand’s identity by choosing influencers who have no prior associations with other FMCG. Or find influencers who have a proven track record in your industry.
Apart from monitoring influencer marketing campaign performance and influencer metrics, Qoruz’s Report tool tracks conversations around your FMCG brands. With this influencer software, view comment sentiment analytics to know what people are saying in the comment section about your brand and your campaign content.
Qoruz boasts a massive database of around 8 million global influencers of which over 300,000 are Indian influencers. The Search Wizard tool helps you browse and find the right influencers who can help you reach your specific influencer marketing objectives. Is your influencer agency offering these perks? If not, it’s your call to take.
Influencers nurture strong, personal connections with their followers that brands cannot achieve today. The bigger the brand, the harder it is to be close and personable with your followers.
Influencers have the ability to sway the purchasing decisions of their followers due to their expertise, charisma, or authority. By also letting followers into their lives, influencers manage to build powerful relationships based on loyalty and trust.
This is why an increasing number of companies are opting for influencer marketing.
Most believe influencer marketing is as simple as finding a popular social media influencer, connecting with them, and paying them to create posts about your brand.
The truth is:
There's a lot more to consider behind the scenes.
From influencer metrics to audience behaviour, influencer marketing consists of a complex world of data and patterns that make it work.
From choosing the right influencer with the right audience to tracking the performance of every single post, influencer marketing needs a strong understanding of the field and lots of precise data to achieve true success.
With Qoruz, analyzing and understanding information has never been more comprehensive or simple. Take the step towards your first influencer marketing campaign by clicking here.
Here are a few simple steps to help you reach out to influencers: