Instagram Influencer Engagement Rate Calculator

A good engagement rate on Instagram is generally considered to be around 2-5% of your total followers. However, engagement rates can vary depending on the size of your following and the type of content you post.

The average engagement rate on Instagram is 1.5% which varies depending on the size of the account and the industry or niche it belongs to. However, it's generally considered to be lower than the "good" engagement rate.

The highest engagement rate on Instagram is usually seen on accounts that are run by individuals or brands that have a strong and dedicated following. These accounts typically have a niche or specific theme, and they post content that is highly relevant and interesting to their followers.

Posting infrequently: If you're not posting regularly or frequently enough, your followers may forget about you and be less likely to engage with your content.

Posting at the wrong time: If you're posting when your followers are not active or when they're less likely to be scrolling through their feed, your posts may not get as much engagement.

Posting low-quality content: If your photos or videos are not visually appealing or if the content of your posts is not interesting or relevant to your followers, they may not be motivated to engage with your posts.

Using the wrong hashtags: If you're using hashtags that are not relevant to your niche or industry, your posts may not be seen by the right people and may not get as much engagement.

Not interacting with your followers: If you're not responding to comments or direct messages, your followers may feel like you're not interested in interacting with them and may be less likely to engage with your posts.