Instagram Influencer Engagement Rate Calculator

Try our Influencer Engagement Rate Calculator to find out the engagement rate of any Instagram influencer.

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Copy & paste the influencer's instagram handle. Avoid typing the influencer's name.

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How To Calculate Engagement Rate

There are two ways to calculate the Instagram engagement rate.

  1. follower count. Everyone can use this method to calculate the engagement rate of any account. Saves count cannot be found when you don’t own the account. Just use the likes, comments and followers count to calculate.

    ( ( (Likes + comments + saves) / followers) / 10) * 100

  2. Using impressions. This method can only be used when you have access to the influencer’s account.

    ( (Likes + comments + saves) / impressions) * 100

Instagram engagement rate is a metric that measures the level of engagement of a specific Instagram account. It is calculated by dividing an account's total number of likes and comments by the number of followers. A higher engagement rate indicates that many of the account's followers are interacting with the content.

Why is engagement rate important in instagram influencer marketing ?

Tracking engagement rates can be important because it provides insight into the content's effectiveness and ability to connect with the audience. A high engagement rate indicates that the followers relate to the content, leading to more visibility, followers, and, ultimately, more conversions for the brands which have collaborated with them. On the other hand, a low engagement rate signals that the influencer could be doing better. An Instagram engagement rate calculator easily calculates the engagement rate of any Instagram handle in a few seconds.

Besides, getting an idea about influencers' performance among their followers, engagement rate also helps to flag fake influencers and calculate the approximate ROI of the collaboration.

Relation with Instagram's Algorithm

Engagement rate can have a significant impact on reach and visibility on Instagram. The algorithm prioritizes content that receives high engagement, meaning that posts with high engagement rates are more likely to be shown in the feeds of an influencer's followers.

Overall, engagement rate is an important metric to track because it can be a major driver of reach and visibility on Instagram and ultimately lead to more growth and success for an account.

Which factors go into engagement rates?

Apart from the influencer's performance among thier followers, there is more nuance in the engagement rate. It differs greatly according to the influencer's following size as well.

For example, a micro-influencer will have a much higher engagement rate than a macro or mega-influencer because micro-influencers are more intimately connected to their followers. Same goes for different industry and niches because some have higher engagement rate than others.

What is the average engagement rate of different influencers on Instagram in 2022?

The average engagement rate on Instagram is 0.67%, but influencers with various follower counts have a different range of engagement that is considered good.

Average engagement rate of different size influencers:

  • Nano influencers have the highest engagement rate, which varies between 8.8-9%
  • Micro-influencers are right behind nano-influencers in terms of engagement rate between 6-7%
  • Macro influencers have a lower engagement rate than micro-influencers which varies between 3-4%
  • Mega influencers have an even lower engagement rate, between 1-2%
  • And celebrity influencers have the lowest engagement rate, between 0.5-1%.

Frequently Asked Questions

A good engagement rate on Instagram is generally considered to be around 2-5% of your total followers. However, engagement rates can vary depending on the size of your following and the type of content you post.

The average engagement rate on Instagram is 1.5% which varies depending on the size of the account and the industry or niche it belongs to. However, it's generally considered to be lower than the "good" engagement rate.

The highest engagement rate on Instagram is usually seen on accounts that are run by individuals or brands that have a strong and dedicated following. These accounts typically have a niche or specific theme, and they post content that is highly relevant and interesting to their followers.

  • Posting infrequently: If you're not posting regularly or frequently enough, your followers may forget about you and be less likely to engage with your content.
  • Posting at the wrong time: If you're posting when your followers are not active or when they're less likely to be scrolling through their feed, your posts may not get as much engagement.
  • Posting low-quality content: If your photos or videos are not visually appealing or if the content of your posts is not interesting or relevant to your followers, they may not be motivated to engage with your posts.
  • Using the wrong hashtags: If you're using hashtags that are not relevant to your niche or industry, your posts may not be seen by the right people and may not get as much engagement.
  • Not interacting with your followers: If you're not responding to comments or direct messages, your followers may feel like you're not interested in interacting with them and may be less likely to engage with your posts.