Influencer Marketing ROI Tracker Template

Why is it essential to track the ROI?

Tracking the ROI of influencer campaigns is essential for several reasons:

Measuring the effectiveness of the influencer campaign

Tracking ROI enables brands to understand how successful their influencer campaigns are in terms of generating revenue or achieving marketing goals.

Identifying top-performing influencers

ROI tracking provides brands with data that help in their decision-making process, enabling them to make data-driven decisions for future campaigns.

Making data-driven decisions

ROI tracking provides brands with data that help in their decision-making process, enabling them to make data-driven decisions for future campaigns.

Improving budget allocation

ROI tracking helps brands understand which influencer campaigns generate the most revenue for their investment and optimize budget allocation, ensuring the most effective campaigns receive resources.

What KPIs to include in the ROI tracker?

Before going in with the ROI tracking process, it is important to determine what KPIs must be included in the tracker.

Let’s discuss the important KPIs for the ROI tracker in detail, so you choose the perfect ones for your campaign.

Engagement

This includes likes, comments, shares, and the overall reach of your campaign. Measuring engagement can help you understand how your target audience is responding to your influencer's content.

Brand awareness

This measures the level of awareness of your brand or product among your target audience before and after the campaign.

Cost per engagement

This is the cost of each engagement that your influencer's content generates, such as a like, comment, or share. This KPI helps you understand the efficiency of your campaign and can help you compare the effectiveness of different influencers.

Return on ad spend (ROAS)

This KPI measures the revenue generated from your influencer campaign compared to the cost of the campaign. It can help you understand how much revenue you're generating for every penny you're spending on influencer marketing.

Cost per acquisition (CPA)

This measures the cost of acquiring a new customer through your influencer campaign. It can help you understand the efficiency of your campaign in terms of generating new customers.

These KPIs can help you measure the success of your influencer marketing campaign and calculate your ROI.

However, it's important to choose the KPIs that are most relevant to your specific campaign and business goals.

How to track the ROI of an influencer campaign?

Download this ROI tracker template and track the ROI of any campaign effectively.

The KRIs included suit different campaign goals and should align with your campaign objectives.

You can also add additional KRIs in this template if your campaign is aiming for a specific objective that is not added in this template.