Influencer Outreach Template

Difficulties in Influencer Outreach

Marketers encounter countless outreach campaigns aimed at engaging and collaborating with influencers to promote products and services, while the outreach process remains a challenge for many marketers.

Many marketers often focus solely on the content of the message, neglecting important aspects such as tone, grammar, and even professionalism.

The way an outreach message is crafted can have a significant impact on the response rate from influencers.

The response rate from influencers entirely depends on how you craft the message.

Difficulty #1: Message Tone

When said tone, even the generic message drafted commonly for influencers comes into picture.

Sending out generic messages to influencers, can come across as insincere and unprofessional.

You (marketers) must tailor the message to the individual influencer, demonstrating that you have taken time to research their content and understand their audience.

Difficulty #2: Grammar

Grammar and spelling mistakes can significantly undermine the credibility of your message.

Also, you don’t have to be a Grammar-nazi to draft the perfect email template.

Influencers are often approached by multiple brands and companies, and they're likely to be more receptive to messages that are well-written and professional.

It's important to proofread the message thoroughly and avoid any language that may be perceived as spammy or overly promotional.

Difficulty #3: Professionalism

Missing professionalism in the outreach message can hinder the chances of a successful collaboration.

Draft the message in a way it’s respectful of the influencer's time and demonstrate an understanding of their value and worth.

For example, failing to address the influencer by their correct name, failing to introduce yourself and your company or directly diving into the topic without appreciating their work can leave a poor first impression.

Ways to Reach out to Influencers

Before going in with the ROI tracking process, it is important to determine what KPIs must be included in the tracker.

Let’s discuss the important KPIs for the ROI tracker in detail, so you choose the perfect ones for your campaign.

Engagement

This includes likes, comments, shares, and the overall reach of your campaign. Measuring engagement can help you understand how your target audience is responding to your influencer's content.

Brand awareness

This measures the level of awareness of your brand or product among your target audience before and after the campaign.

Cost per engagement

This is the cost of each engagement that your influencer's content generates, such as a like, comment, or share. This KPI helps you understand the efficiency of your campaign and can help you compare the effectiveness of different influencers.

Return on ad spend (ROAS)

This KPI measures the revenue generated from your influencer campaign compared to the cost of the campaign. It can help you understand how much revenue you're generating for every penny you're spending on influencer marketing.

Cost per acquisition (CPA)

This measures the cost of acquiring a new customer through your influencer campaign. It can help you understand the efficiency of your campaign in terms of generating new customers.

These KPIs can help you measure the success of your influencer marketing campaign and calculate your ROI.

However, it's important to choose the KPIs that are most relevant to your specific campaign and business goals.

How to track the ROI of an influencer campaign?

Download this ROI tracker template and track the ROI of any campaign effectively.

The KRIs included suit different campaign goals and should align with your campaign objectives.

You can also add additional KRIs in this template if your campaign is aiming for a specific objective that is not added in this template.